Analysis of Print Ads from Apple

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Analyzing Apple Print Ads
Over the years, a noticeable observation has been regarding Apple’s print ads because it cannot be denied that they are experts in making excellent advertisements. Together with their expertise in creating unique products that attract consumers, they know how to make them buy. In the last 30 years, Apple had come up with incomparable print ads, and some have of which have hit the emotions of consumers, and there were others that did not appeal to many. In analyzing the print ads of Apple, it can be said that they only improve through time.
Based on the Apple print ads analyzed, one of the powerful elements they use is minimalism and an early print ad they did in the past had these words: “Simplicity is the ultimate sophistication” to embrace the concept. They left that style for a couple of years and did it again when the late 90’s came. According to how the market responded to it, Apple used simplicity at its finest. Another ad that came out in the early 90’s said: “We’re looking for the most original use of an Apple since Adam.” Upon reading those lines, it gives people an impression that Apple is a company that practices wit and humor, making them more relatable. In addition, the ad will really pique the interest of Americans because their nation is full of fantasizers, most of the time they choose the sign more than the substance. When they are buying an Apple product, they are both getting a product they fantasized about and quality they need. Apple is able to feed the subconscious fantasies of the Americans compared to Mcdonald’s, which is a large fast food chain in the United States.
The concept of gender is also used by Apple because they got Muhammad Ali to pose for their “Think Different” campaign. During that time, Muhammad Ali was the top boxing player and the campaign was filled with simplicity which increased Apple’s drive to have more innovations and establish the brand again even after Steve Jobs was back. Furthermore, Muhammad Ali was a strong male icon and gender is conceived in every culture by characterizing masculinity in the ad. This shows another concept of gender rile as it signifies the masculine’s hunger to lead and become powerful. The ad can also symbolize dominance because of how Muhammad Ali was photographed in order to catch more attention.
When Macintosh came, it started a phenomenal breakthrough because it pioneered the line of computers that were easy to use and became part of the mainstream market. The ad reflects the manner in which Steve Jobs 1st showed the Macintosh to the public because it was pulled out of the bag for the world to see its capabilities. After that, Apple had computers that were not much of a success until the iMac. Initially, people thought the clear casing was not fin...