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Communications & Media
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Written Assignment 4: Evaluating Health Campaigns

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Written Assignment 4: Evaluating Health Campaigns
As discussed in our course unit, one of the primary applications of health communication has been conducting public campaigns about health issues. Such efforts are often conducted, at least in part, via mass media platform. In this assignment, I'd like you to break down and analyze a mass media message from a health communication campaign by doing the following:
· Provide a description of an advertisement or other message from a public health campaign that you have been exposed to. You should provide a link to your chosen message if possible. It is not possible to provide a link, explain why and be sure to offer plenty of detail in your description.
· Identify what you believe to be the goal of the message and discuss the strategy or strategies employed to get individuals to comply with the message recommendations.
· Identify the group or groups you believe to be the target of the message.
· Discuss whether or not you believe this message and strategy are effective, explaining why or why not.
· Finally, offer some suggestions on how this message might potentially be improved. Note that even if you believe the message to be effective as is, you should still provide some alternatives that you believe might also be effective.
Health communication campaigns are discussed in the Health Communication chapter in the text

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Evaluating Health Campaigns
Source (http://jazarah.net/bc-lung-association-for-more-information-on-lung-cancer-keep-smoking/
This is a simple but clear advertisement on anti-tobacco campaign. The advert contains a single sentence which is precise and warns against smoking as it leads to lung cancer. Although the advert is funny, it delivers the message.
The goal of the message in this advertisement is to warn the smokers against smoking or else risk the dangers of smoking. The advert highlights the most dangerous disease that smoking leads t; lung cancer. The advert has employed a multi-strategy in delivering the message. It uses a short but precise message. The message is straight to the point. The reader does not have to take time to read to understand since the message is simple. Also, the advert has used the side effects of the tobacco to reinforce the message. Lung cancer is a deadly disease whi...
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