Ad Analysis Reflecting Mclintok's Propaganda Techniques

Your name
Subject and Section
Professor’s Name
April 19, 2023
Ad Analysis of Ash.org’s Just Like Mommy Advertisement
The "Just Like Mommy" Marlboro anti-smoking ad is a fascinating example of how propaganda techniques can be used to create a powerful message. Let's dive into some key techniques that make this ad so effective.
McLintok’s Techniques
Transfer
This ad cleverly uses the Transfer technique by linking the negative aspects of smoking with Marlboro, a well-known cigarette brand. By showcasing a mother smoking alongside her daughter, the ad insinuates that the mom's habit is rubbing off on her child. This creates a negative image of Marlboro and discourages people from picking up their products.
Name-Calling
The Name-Calling technique isn't as in-your-face in this ad, but it's still present. By showing a young girl mimicking her mother's smoking, the ad indirectly labels Marlboro...