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Pages:
3 pages/≈825 words
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2 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Writing Assignment 2. Yahoo in China. Business & Marketing Essay

Essay Instructions:

(1) Read Chapter5 and Case 5.1 Yahoo In China
(2) Do some independent research about the case study subject to learn more about the case study subject (i.e. don’t just rely on what’s written in the case study;
(3) Write a paper about the case study that is double-spaced, single-sided, and between 3-4 pages in length (not including a cover page and reference page).
(4) The paper should amply and appropriately use the course textbook as a reference, as well as outside references (and these references should be noted throughout the paper, including a reference page at the end). (5) Each written assignment only includes certain case studies from specific chapters – please check further below for the requisite details.
(6) Each written assignment must use the term from the textbook in bold.
THE PAPER SHOULD SEAMLESSLY INTEGRATE THE ANSWERS TO THE QUESTIONS THAT ARE IN THE RESPECTIVE CASE STUDY – IT SHOULD BE TRANSPARENT TO ME THAT YOU ARE ANSWERING THE QUESTIONS, AS THE ANSWER SHOULD “FLOW” IN THE CONTEXT OF YOUR PAPER. You are encouraged to address other ethical issues that you see that may not be addressed in any of the respective questions. At a minimum, you should answer the questions in the case study and ideally, your paper should “read” and “flow” in such a way that it does not appear that you are methodically responding to questions. MAKE IT “READ” LIKE A BONA FIDE INDEPENDENT WRITTEN ASSIGNMENT!

Essay Sample Content Preview:
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Writing Assignment 2
The moral issue arising from the Yahoo in China case study is whether a multinational company should disclose its customer personal information to the government of the country where it is doing business in the name of complying with the laws of that particular country (MacKinnon 12). Chinese law stipulates that the government has the power to request for personal information of individuals doing business with a particular organization for security purposes. Therefore, Yahoo China was stuck in a dilemma of whether to provide personal information of its customer Shi Tao to the Chinese government against its policy of protecting the privacy of this information (Shaw 184). The government wanted to identify a person who had posted on Yahoo to disclose important information about the Communist Party (Shaw 184). Failure to do so could land the company in problems with the government, which had power to shut it down and summon its workers. The moral question that arises from this case study is whether a company should pursue profit at all costs, including disclosing customers personal information to the government. Nevertheless, in such a situation, Yahoo should not have weighed their responsibility for the information provided by their customers as far as privacy is concerned. Instead, the company only considered the prospect of losing an already established market when they disclosed the identity of Shi Tao to the government without considering how such a move would impact his life (Shaw 184). From the personal point of view Yahoo betrayed Shi Tao because just like any other customer he had a right to information privacy. In the United States, regardless of whether the government is seeking personal information for security reasons, it must obtain a search warrant from the court (MacKinnon 15).
From a personal point of view, Yahoo should not have revealed Shi Tao’s identity because by doing so, the company violated his right to information privacy without his knowledge which is morally wrong. The manager, Jerry Yang, was worried that if the company did not comply with Chinese laws, it would not be allowed to do business in China. Jerry stated that “I do not like the outcome of what happens with these things… but we have to comply with the law. That’s what you need to do business” (Shaw 184). Thus, the firm provided Shi’s identity because they wanted to continue generating huge profits without considering what would happen to their customer. For me, customer information privacy policy is of utmost importance. While it is a tough decision to make because on one side has government has the power to shut down the company down, and on the other side, it is the company’s obligation to protect its customers' information (Shaw 184). In such a scenario, I would not disclose the Shi’s identity and would have followed the company’s information privacy policy and raise the issue with executives and lawyers at Yahoo headquarters in the US.
While Jerry indicates that the company had no “choice”, he is not correct in this statement because every company in the US has freedom to decide which country, they would...
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