Response Writing Assignment: Focused Differentiation

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Response: Focused Differentiation
Companies in different industries seek to stay ahead of competition by using different strategies. One of the strategies companies used is known as focused differentiation.
Focused differentiation can simply be described as the strategy of providing a small group of customers with a range of differentiated products. A focused differentiation strategy has several strengths which it seeks to build on for purposes of improving an organization’s competitive advantage. Every industry is marred with lots of competition and every season or year, there is always a new entrant. To survive, every company is forced to come up with different strategies to stay ahead of their competition. A focused differentiation guarantees an organization customer loyalty, higher profits margins, limited competition, and high customer awareness. By focusing on either of the above strengths, companies can manage to set themselves apart and p...