Developing Property to Sports Brand-Philadelphia’s East Kensington-Urban Axes

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Developing Property to Sports Brand-Philadelphia’s East Kensington-Urban Axes
Tinoyan highlighted the ax- throwing sport, which is mainly associated with the Canadian and to a less extent Americans, but was growing in popularity in the US and at the global stage. The sport was taking place in Philadelphia’s East Kensington, and many of the sporting activities took place in either abandoned warehouse or biker bars. However, there is a chance to attract more customers and visitors by marketing and branding the property. Many of the sports enthusiasts indicated that they had gotten into the sport by chance, and this indicates that not much is known by the general public. Integrating a bar option, while improving brand awareness and image are viable options to develop the sports property and brand as well as opening competitive sports segments.
Sloan mentions a Brooklyn bar allowing patrons the ax-throwing bars allow patrons to hurl shiny silver axes at wood targets. The owner had considered the safety and security of everyone where there were “ax-perts” standby to offer basic throwing lessons and help the patrons’ safety guidelines. This option is viable in Kensington, but there is a need to attract more patrons who are willing to spend a bar combining beer and axe throwing where patrons mimic splintering wood when they hit the wood target. To further ensure that there is safety there are no drinks in the vicinity and axes are retrieved simultaneously so that there is no haphazard ax-throwing that would put people in danger, including those seeking to retrieve the axes (Sloan).
Beer and axes is not a dangerous combination as most people would think, and the identified property with such an option would increase the customer base. This is great business idea as the patrons with diverse tastes to meet in one location some will consume beer only, while some may come for ax- throwing and others for both. Just like the idea of traditional bowling lane became more common "ax bars" are increasingly in popularity in the US, and the challenge is how the facilities and establishments differentiate their products and services. There would be emphasis on the atmosphere being warm, where instead of using new bowling pins, people throw axes.
Looking new and different ways of financing ensures that there is a steady stream of finances and this allows the establishment to invest in better quality services. This is possible and there is a need for investing in creating a coherent, consistent, recognizable brand image well positioned to attract new patrons and investors. The case for focusing on the brand awareness and image is that engaging with potential customers will help determine ways to add value and show that there are efforts to with providing unique. An unknown brand has little chance of gaining the interest of many potential sports fans and fan base. Reinforcing and changing the brand image is undertaken without ign...