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MLA
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Business & Marketing
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Essay
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English (U.S.)
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Term Research Project. Corporate Social Responsibility

Essay Instructions:

Managers and employees in organizations are increasingly being challenged to meet acceptable ethical standards. This individual term project  enables you to experience  how ethical standards are applied in business  first-hand. Specifically, the project is designed to achieve the following three objectives: (1) promote your analytic and critical thinking skills; (2) encourage your application of our course concepts to real-world organizations; and (3) develop your integration of internal (firm’s web site, annual report, etc.) to external sources of information (Fortune rankings, commercials, etc.).
You are required to do an analysis of a company or a department or work group within an organization. To do so, you are encouraged to leverage your personal and/or professional networks, prior work experience and/or campus affiliations. Students tend to enjoy this project most when they are involved with, committed to, or are interested in the organizations they study!
 Please note the following additional details:
The organization can be for-profit, non-profit, or community-based. 
The organization should have documentation available (on line, public, printed materials) that support your analysis of their ethical behaviors
It is critical that you secure confirmation from the instructor of your selected  organization in a timely fashion. Do not wait until the last minute!
 Your assignment:
 A.    Select a topic:
1.     Corporate Social Responsibility
2.     Environmental Sustainability
B.    Select a company:
You are required to select a company and have it approved by the instructor. No two students may write about the same company, so get your approval early. I suggest selecting a company from the 2019 Fortune 500 listing.
 A. Research and write a paper on your selected topic  and approved company  using logical arguments based on research and facts. List the positives and negatives of the organization’s support of ethical behavior with linking to course theories and concepts. To help you, use the following questions to help focus your research:
a. In capitalistic economies, profit is  the #1 goal. Some say the only goal. Is this a valid criteria to measure your company’s success? - Why?
b. We believe some products (like pharmaceuticals and food) are different from  other products (clothing or cars) so that pricing as an ethical consideration exceeds maximizing profits? From the  information you have gathered on our selected company, does this theory apply? Why?
c. What theory of ethics do you believe best supports the concept of responsibility or sustainability in your selected company? 
Format:  All deliverables must adhere to the following format criteria:
Cover page with your name, class and submission date
Times New Roman 12-point font
Double-spaced
One inch margins all around
Numbered pages (page number in upper right hand corner)
 Background Information (5 points)
1. Describe the strategy, mission and/or vision of the organization, business unit, work group or department.
2. What product or service do they provide? Is this company a global organization or a domestic organization?
3. Using data from the company’s web site or publications, what can you show as persuasive evidence that the company supports responsibility or sustainability? 
Analysis of the organization’s ethical standards linked with Course Content (15 points)
1. Define in your own words the two concepts or theories from our course which you have chosen to analyze your selected company. The definition should be clear and easy to understand by any reader, who may not be familiar with our class content.
2. Provide examples from your data collection which offer rich evidence of the selected course concepts or theories.
3. KEY: Explain how one course concept or theory illustrates the company’s approach to responsibility/ sustainability.  For example, if normative theories are chosen, explain how this theory is linked to the overall performance of the company in terms of responsibility or sustainability. It is very important that you offer such linkages and clearly describe the connection between course content and the organization’s use of ethics.. 
 Recommendations (10 points)1. Identify two (2) recommendations for the organization to enhance their ethical standards based on your analysis. It is expected that one recommendation will be linked to the first course concept you have selected selected; and the second recommendation will be linked to the second concept you have selected.
2. For each of the two recommendations, provide at least two (2) examples of “best practices” which other organizations – either inside or outside the same industry as your organization, business unit, work group or department which you studied – have implemented to address similar ethical issues.  How might these practices be helpful to validate and offer credibility to your recommendations?
3. For each of the two recommendations, provide one risk; one cost; and one possible unintended consequence that might be important for the organization, business unit, work group or department to consider.
 Bibliography, Endnotes & Appendices (5 points)
This project should be supported by relevant theories and research findings from assigned course readings as well as from a minimum of eight (8) reputable sources that are external to our class syllabus. Such research should reflect that you have become a “subject matter expert” on the course topics and recommendations developed. Examples of reputable sources include scholarly books, academic research articles (e.g., Academy of Management Journal), and business periodicals (e.g., Wall Street Journal, Fortune, Financial Times).
 Finally, any supporting information (e.g., charts, tables, etc.) should be included in an Appendix section located at the end of your paper
Good grammar (5 pints)
I expect your paper to be both unique and written with no spelling or grammatical errors. :

Essay Sample Content Preview:
Subject and Section
Professor’s Name
Date of Submission
Corporate Social Responsibility
The Walt Disney Company engages in the production of services and goods, mainly in the field of media and entertainment. This global organization offers a broad range of goods to the people, as well as entertainment services through the parks they have in several parts of the world. The goods they offer include t-shirts, toys, applications, console games, and many more. Disney has also produced several movies and television programs, both animated and not. The company’s innovation has led it to be one of the world-class producers of applications, games, and other kinds of entertainment products. Its technologists, artists, and storytellers have inspired imaginations of people of all ages around the world through the movies and entertainment products they have developed (Boluda et al.).
In the conduct of its business, Disney maintains a competitive advantage by focusing on the uniqueness of the goods and entertainment services that it offers in the market. It capitalizes on innovation and on making sure that their products are different from those that are currently available in the market (Bohas). Disney’s vision and mission are likewise focused on innovation, creativity, as well as profit generation. It aspires to be among the top providers of entertainment and the accompanying products suitable for people of all ages around the world. It envisions to be in a leading position in the international industry by maintaining its advantage from its competitors. Disney’s development of products is inspired by differentiation, which enables it to gain popularity and grow its business. It maintains a strong brand that attracts customers and enables it to be among the top business in the world. The company desires for development and growth, particularly in the field of global entertainment. It concentrates on continuous improvements as thee will open new opportunities for the whole organization.
Aside from focusing on business and profit, Disney also considers its social responsibility in the conduct of its business. Their activities and decisions are highly dependent on the potential impact on the environment and society. The company heavily incorporates their social responsibility in their operations, as well as in their business plans and models (Mannheim). This can be demonstrated from the way they show gratitude to their employees to how they consider the environment in the conduct of their business. In fact, Disney has been recognized and awarded several times worldwide for exhibiting responsible business processes.
Not only does it focus on taking care of the environment and of its people, but it also concentrates on volunteerism. Disney is well-known for being one of the largest companies to give to charity and to help people in need around the world, especially those who have gone through natural disasters. Their target is to give the best entertainment experience and goods to their customers while taking care of their employees and the environment. They focus on improving their brand’s attractiveness while developing their relationship with their customers and the people in every part of the world. Dis...
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