Essay Available:
Pages:
1 page/≈275 words
Sources:
No Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
What Is Zappos Value Proposition, Describe Zappos Market Offering
Essay Instructions:
1. Read the following two PDF sources and two videos.
PDF 1(see attachment file
PDF 2(see attachment file
VIDEO 1: https://www(dot)youtube(dot)com/watch?v=5CcLIPaUz3E
VIDEO 2:https://www(dot)youtube(dot)com/watch?v=tFyW5s_7ZWc
2. Compose a post of one to two paragraphs and include supporting academic citations.
3. Paragraph must have:
Describe Zappos’ market offering.
What is Zappos’ value proposition? How does it relate to its market offering?
How does Zappos build long-term customer relationships?
Essay Sample Content Preview:
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Marketing
Zappos' market offering.
Zappos one of the fastest growing companies due to its desirable company culture; Zappos promotes a family culture that enhances employee interaction. The company’s values are practiced by the top leadership to cultivate strong corporate culture . Zappos is a unique company that sells shoes online offering free shipping. One of its unique services includes its call center that offers customers online help by responding to customers queries instantly. For the past years, the company has dedicated its resources towards building its brand.
Zappos value proposition
Through honest relationships and acting consistently with the company's core values, employees strive to make a difference by offering its customers great service. Some of the company's core values include delivering worth of service, doing more with less, being humble, determined and passionate about work,...
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