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Pages:
2 pages/≈550 words
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1 Source
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

SWOT Analysis for Netflix

Essay Instructions:

This case study will require you to produce 2 different SWOT analyses, in addition to analyzing the key questions posed below. Your written response to these questions should be approximately one to two pages long, 12pt font, double spaced, and number your questions. In addition, you can either place each SWOT analysis on its own page, or present both on a single page. Please make sure to title each SWOT analysis appropriately and put them in a chart format. Your final submission must be submitted in a .docx format.
ASSIGNMENT:
Read the Netflix case study
After reading the case study, please prepare the following:
1.A SWOT analysis for Netflix, in 2011. Note: The case ends in 2011, so your SWOT analysis should reflect Netflix’s position at the end of the case
2.Much has changed in the world of streaming services since the end of this case. Please also prepare a SWOT analysis that reflects Netflix’s position today, in 2023.
After preparing the two different SWOT analyses, please prepare a one to two page response that answers the following questions:
1.Describe the change that Netflix decided to make to their service offering, and explain how they communicated this change to their users.
2.If you were the CEO of Netflix, what would you have done differently in this situation?
3. Looking forward to the present day, do you think Netflix made the right choice in splitting their DVD by mail business from their streaming business?
How much of a threat is competition today to Netflix?

Essay Sample Content Preview:
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Netflix Case Study
A SWOT analysis tool is a vital business model that helps evaluate the position of an entity in the market by synthesizing strengths and opportunities. Also, it informs the most critical issues surfacing as threats and highlights areas of weakness to improve. Reed Hastings, the founder of Netflix, established the business to provide home movie services to clients in a better version than the traditional retail approach. However, the company encountered obstacles and challenges in the course, undergoing major strategy shifts. Below are SWOTS analyses for two different periods in time.
A SWOT analysis for Netflix in 2011
Strengths:
* Superior movie products and services
* Possession of intellectual property rights in the industry
* Strong financial position and market presence
* Higher profits margins
* Diverse workforce and products portfolio

Weaknesses:
* Poor inventory management
* Insufficient budgets to market and promote activities
* Lack of understanding of customers’ needs
* Low organizational commitment
* Poor organizational culture

Opportunities:
* Exponential population growth and customer volume
* Changing clients’ needs
* Increased customers’ disposable income
* E-commerce business to tie up Netflix with suppliers
* Technology improvements

Threats:
* Business easily duplicated
* Increasing protectionism
* Competitions and new entrants (Budzinski et al. 3)
* Inflation and cost of productions
* Globalization forcing cross-national boundaries

A SWOT analysis for Netflix in 2023
Strengths:
* Brand recognition and value
* Exponential growth in the film industry
* Increased global customer base
* Easy adaptability in markets
* Originality in content production
* Customer-centric services
* Favorable pricing

Weaknesses:
* Increased debts
* Limited copyrights
* Rigidity in pricing
* Overdependency on certain market areas
* Rising operational costs

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