Perceptional Positioing: Coca-cola

Answer the following six questions in a detailed way. For questions 5 and 6, please first read the student's sample answer and then respond. Your work should be original for this Consumer Behavior MKTG class.

Requirement: In your own words, provide a coherent paragraph (180-200 words) for each question answer based on what you have learned in the MKTG 4506 (Consumer Behavior) Class with a coherent paragraph for the following 5 questions

IMPORTANT Reminders:

(1) Posts should have high quality and professional tone in that they a)refer to readings, course

concepts, and materials b) are well written in complete sentences with proper grammar b)

include an opinion, an argument, or a perspective on the content.

（2) Primary responses should be “original”, meaning that they are not the same point or argument

another classmate has made. You may reference a classmate’s response when making your

argument if it is similar in nature.

（3) - Completion of the board each week in line with the expectations above, posts are high

quality and show sound thinking. 

Questions:

WEEK 3 TUESDAY DISCUSSION 

1)Can you think of a product example that is positioned in a way that is different than its perceptional position?  

2)What type of products do you have a positive Affect to? Which ones are negative? 

WEEK 3 THURSDAY DISCUSSION

3) Discuss the two types of regret in this case (action and inaction) and which do you think is worse?

4) How could a marketer use this information to ease consumer decision anxiety?

5) After this week’s discussion, I have definitely become more aware of the techniques that marketers can use to manipulate a certain result. I thought the organ donation example from the Ted Talk was especially eye-opening and made me think about other examples such as this. One thing I came up with was at a grocery or retail store check-out when the cashier asks if you would like to donate money to a charity it is easier to say no, but when I have been asked if I would like to round up my purchase by just a few cents to the next dollar to go towards charity I always say yes. After learning more about perceptions, I realized that me making this decision to round up to the next dollar was an easier choice than having to decide how much I wanted to donate and then worrying about if the cashier was going to judge the amount I was willing to give. Because of the way the question was worded and the complexity of the choices, my answers differed on a question that was in hindsight the same.

This week we talked about PERCEPTIONS in consumer behavior! Please share below one thing that you have learned and thought differently based on the above student’s answers

6)I found the Ted Talk we watched very interesting and informative. The studies mentioned in the talk led me to think differently about the way we make decisions - people are much more impulsive and emotional than I had really considered before. People so often consider themselves logical, rational and calculated, but the reality of decision making seems to often be far from it. Shown in the examples from of the Economist subscription and Hip Surgery, it seems humans will avoid making complex, difficult decisions wherever possible, and go with their gut even when it's not for the best. I find myself acting in this way all the time when making purchases, and it is cool to be able to understand why others and I act the way we do.

Here is another excerpt for the student’s response. This week we talked about PERCEPTIONS in consumer behavior! Please share below one thing that you have learned and thought differently based on the aforementioned student’s answers