How Site/App Use Video To Promote. Business & Marketing Essay

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How Fashion Site; Louis Vuitton use Video Content
Introduction
In the world of digital technology, organizations take absolute advantage of them by connecting with their customers in the most appealing way for shifting their demand into the purchasing behaviour. Among various business operations, marketing is a substantial tool that hits customers' extensively, specifically social media and content marketing. With changing trends in marketing, video content plays a remarkable role in advancing the position of the website, application, and any organization on the online platforms as it supports the brand to create an impressive image among customers and viewers by building the strong reputation of the brand.[Paranjape, Smita. "Role of Digital Marketing for Developing Customer Loyalty." Sansmaran Research Journal (2018): 1-7.]
Many leading organizations in the fashion sector actively promote their brands through video content to increase social shares, support email campaigns, and augment conversion rates from landing age to the target webpage. Therefore, video content marketing is worthy in maintaining their attention towards the brand and create a notable impact on them to lead sales and earn high profitability. The leading fashion brands Chanel and Louis Vuitton focus magnificently on video content to promote their brand for reaching the potential audience online. Additionally, luxury fashion brands consider digital marketing, particularly video content, as the most dominant medium to visualize the theme and style of the brand for engaging with the target market. For evaluating the significance of video content for luxury fashion brands, the report highlights the two leading brands- Chanel and Louis Vuitton contribution to video content marketing.[Gamble, Stephen. Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers. John Wiley & Sons, 2016.] [Romo, Zahaira Fabiola González, Irene García-Medina, and Noemí Plaza Romero. "Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands." International Journal of Interactive Mobile Technologies (iJIM) 11, no. 6 (2017): 136-149.]
Chanel and Video Content Marketing
In the luxury fashion industry, companies show a high emphasis on video marketing as it generates engagement with clients with visual presentation of the products. In the case of Chanel Fashion, the brand holistically utilizes the digital tools to create a strong impression on the audience by producing quality and fascinating videos of fashion apparel, beauty, watches, and other product lines to convert the viewers into the buyers. Chanel is one of the leading brands in luxury fashion that builds its image with effective video creation by embedding the detailed view of the product on webpages that linked the website with other social platforms to build engagement. Likewise, a video campaign of J12 turn 20; Chanel watches on the webpage, YouTube and other digital platforms highlight the specifics of watch and models in a video to bring out the attention from viewers. With a particular approach, Chanel grows its brand globally.[Chanel...