Marketing Reflection #3 - Branding. PepsiCo Marketing Essay (Essay Sample)
PLEASE SUBMIT IN PDF ONLY
In a 250-300 word essay (please no longer). Provide provide your thoughts on the following. Please try to follow proper paragraph structure and citations.
Organizations such as Coca-Cola, Facebook and many other global brands have high valuations based on the value of their brand vs the products or services they provide.
Q: Thinking about the organization that you are following,
1) describe what their brand means to you. (Think of things such as safety, trust, value, energy, excitement).
2) If you had a chance to be part of a focus group to help them improve their brand what would you recommend they do?
PLEASE SUBMIT IN PDF ONLY - Failure to do so will result in a 10% reduction in grade for this assignment.
[Name of the Writer]
[Name of the Institution]
Undoubtedly, PepsiCo is one of the largest Beverage and Food companies across the globe. The company is committed to fulfill consumer needs by offering convenient foods and beverages. I believe that the Pepsi brand has ensured the safety of the consumers as it constantly scrutinizes for unhealthy products. The company has been criticized repetitive for contributing to obesity.
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