Quality control (Competitive Analysis, Market Analysis)

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Topic: Quality control
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Part 1
Introduction
The name of the gym will be Flexington, and the gym managers will be Ronnie, Amor and Robinson. The gym will be located at East Midtown Manhattan’s 47th street with the population of interest being individuals aged between 25-45 years. The core services that will be offered at Flexington include powerlifting, martial arts, and nutrition programs while the supplementary services include physical therapy and massages. The gym’s goal is the provision of affordable high-quality, and personalized services will be offered by well trained personnel and affordable deals offered for the gym members. Moreover, the clients will be provided with customized training programs at the gym and at home that will be supplemented by the nutritional programs that will ensure good health and positive outcomes of training. Finally, the strategic location of the gym will ensure easy accessibility for the clients.
Part 2
Market Analysis
The gym’s target market as indicated above will be targeting the male population aged between 25-45 years within the area. A special focus will be on the single males in the city. With the need and pressure among males to gain muscles, strength, and maintaining a certain level of fitness among men, they always feel the need to train to achieve this goal. The core and supplementary services offered at Flexington will be sufficient to meet their demands.
Midtown Manhattan East 47th street is mainly a residential area. It has a population of approximately 158,000 people that is still growing as new residential buildings are being constructed that will bring more people into the area. Majority of the population is aged between 20-50 years and comprised of mainly middle-aged single males and females who are high-income earners, well educated, and living a hip and up-scale life. Due to their single status most of the men in the city spend their free time working out in the gym. In addition, the need to impress the single female counterparts the men in the area invest in their bodies in both monetary and non-monetary terms (time) this includes body-building and general fitness that will be achieved by the core and supplementary services that will be offered at Flexington.
Since the gym will be located in a non-residential area, it provides a suitable site as the residents and non-residents who work in the area would come for training after work before heading to their homes. Moreover, the massage services would be crucial for such workers after long working hours. In addition, the massage services would be critical for all individuals attending any form of session in the gym. This combined with the high income of the Manhattan population implies that the number of clients at the gym who are willing and able to pay for the services will be high, and this will translate to increased profitability for the gym. In a...