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MLA
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Business & Marketing
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Topic:

WSJ - NPS Score

Essay Instructions:

The same requirement to the previous paper.
Please answer 3 questions under the reading material. Answer 100 words per question, minimum of 300 words in total.
Thank you for your work again. I may have more similar papers to do.
P.S. here is the course description from the syllabus:
In this course, students learn the basics of database setup and management as well as the analytical techniques and tools used in integrated marketing to assess, enhance, and profit from customer relationship management. The course reviews database technology, organization, and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross-tabulations, ratios, time-series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and logistic regression to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect and customer data residing on databases with outside sources of data to drive response models.

Essay Sample Content Preview:
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WSJ - NPS Score
Question one
By definition, Net Promoter Score (NPS) is a powerful tool that measures the customers' satisfaction with one question, thus allowing the company to review its growth potential. The tool's objective is to determine the extent of growth of a company, thus allowing the company to review its products. In my opinion, the NPS is a crucial tool for the growth of the company. It reflects the company's performance in the minds of consumers. The fact that NPS has been used more than 150 times in earnings conference calls indicates its importance (Safdar et al. 2). Furthermore, executives have provided a useful review of the tool in that the reflected score represents the actual score.
Question two
NPS has become a crucial tool in most companies, while others feel that NPS is less useful in measuring the company's consumer satisfaction. One of the companies that use NPS as their measuring tool is Intuit which manufactures TurboTax and QuickBooks. The company began using the NPS in 2003 (Safdar et al. 5). As a result, the CEO of the company gave fee...
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