Marketing Research Assignment About Nonprofit Organizations

Nonprofit organization
Name
Institution
Date
Nonprofit organization
Introduction
Nonprofit organizations do not necessarily exist to provide its staffs with employment opportunity. They do not have shareholders to keep happy, but they still need to generate income. Ideally, the nonprofit organization is entirely established in most cases to change the world. The nonprofit organization like Red Cross, YMCA, Boy and Girls Scouts have fundamental roles and responsibilities to undertake like transforming lives, saving species, curing disease, creating beauty, developing a healthy environment and establishing a more vibrant community. Based on these fundamental responsibilities, some non-effective nonprofit organizations are taking up space in the market. Such organizations misuse the precious resources which ought to be efficiently used by others to advance similar missions and visions.
YMCA is one the most vulnerable nonprofit's organization in comparison to other organizations like Red Cross and World Wildlife Fund. Precisely, the organization seemed to be suffering due to improper management skills and strategy. The stiff competition in the market has made the YMCA to underperform their core mission and responsibilities. Most essentially, the organization is suffering from financial risks and leadership issues (Thornton, & Lecy, 2015). Regarding this, I would volunteer to serve in YMCA due to its commitment to transforming the world though it has encountered significant challenges in financial management. Other competitors like Red Cross and World Wildlife Fund has minimal financial management crisis. Thus, they do not need new skills and ideas, unlike YMCA.
The most hidden facts are that YMCA cannot survive with its employees on donations. The management should swiftly invest the organization's funds and attractive ventures to generate revenue. An appropriate investment strategy is inevitable in the YMCA for sustainable operations. YMCA has not adopted new options of investments which would enhance the organization to improve the risk and return of their entire investments portfolios. The following are some of the strategies that I would employ to help YMCA continue to thrive five years from now;
Establishing consistent policy with the YMCA mission
Policy evaluation of the organization is an impeccable strategy of ensuring that there is a consistency between the organization investment policy and its mission. The short and long terms goals of the organization also should be reassessed to reaffirm their consistency (Silber, & Wei, 2015). Precisely, the investment policy review process enhance for the relevant changes to be made organizations, Moreover, the process helps to confirm the organization alongside its investment consultant to establish a mutual understanding about the YMCA's desired investment outcomes.
Diversifying YMCA’s portfolios
Sometimes, the traditional allocation of stocks, bonds, and mutual funds may no longer be the ideal approach for pursuing the YMCA's financial goals; it is prudent to employ more diversified strategies and invest in additional asset classes. The organization should go for newly available products in the market which provide more access to addition...