Social Innovation: Tesla Motors, The Automobile Industry

There are a number of examples of companies that have succeeded in building wildly successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives. Examples of such companies are Whole Foods, Nike, Unilever, Toyota Prius, Tesla, and IKEA to name a few. 
Social Innovation Elements:
1. Novel: new in some way to the field, sector, region, market or user
2. Practical: must have potential to be implemented in a sustainable way
3. Social: designed to meet a social need, which, if not addressed, would cause significant harm or suffering.
4. Effective: provides a measurable improvement in outcomes
5. Scalable: can be extended to broader sectors or population or regions
6. Empowered: enhances society's capacity to better use existing resources.
In this assignment you will research a company of your choice to write this assignment. 
Items you can consider in writing your report: 
• Provide an example of a business that are producing goods or providing services that meet four or more of the social innovation elements listed above: Describe how each element is met by your company's business model.
o What is your company's socially responsible policy and in your opinion is it adhered to?
o Do companies sacrifice profits when their products or services meet the needs of society?
o How are profits effected up or down?
o Are socially good companies non-profits or publicly traded companies. 
o If available provide an example of a social innovation for your company.
Two full pages maximum, 1” margins double spaced.