Lifetime Networks: Andrea Wong

Student's Name:
Instructor's name:
Course:
Date:
Lifetime Networks: Andrea Wong
At The Time of the Case, How Was Lifetime Networks Perceived As A Brand?
Wong joined Lifetime networks when the network was perceived as a tired brand, with low ratings and an aging audience. Moreover, Lifetime networks' cast had become a network that aired '" women in peril shows and movies." Significantly, brand perception plays a pivotal role in business and marketing such that it involves several areas that touch upon the brand's customer interactions. The people lacked clear lines of responsibility and accountability.
What Were the Company's Main Cultural Issues within the Company?
Cultural issues refer to failing to adapt management practices, identifying, failing to understand local business practices, or identifying new strategies to solve current problems. Therefore, ...