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Business & Marketing
English (U.S.)
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Executive Summary Assignment. How Companies are ‘Selling Death’ (Essay Sample)


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How Companies are ‘Selling Death’
Death brings a permanent stop to all biological functions that sustain living organisms. When a person dies, it is normal for loved ones to conduct funeral ceremonies in honor of the departed one. Traditionally, funerals were perceived as moments of grief and somber moods, hence there was not much activity in terms of business opportunities to provide high end funeral services. However, in our modern life, people have embraced modern forms of celebrating life and selling death in different forms. It is approximated that people spend over $ 2 billion in the yearly Halloween celebrations. The funeral industry has also evolved with most of the companies in the field providing different products such as ecofriendly burials, entertainment programs and digital platforms where memories of departed souls are saved.

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