Apple Innovation and Progress. Business & Marketing Essay

Apple Innovation and Progress
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Apple Innovation and Progress
Innovation and creativity serve as a huge step in embracing the changing times and new technology. Society is benefiting from the evolution. Apple being a successful company due to its involvement of its consumers and consideration of improvements, has been making bold steps in compelling its progress, one being the launch of Apple pay. I-phone customers, other side markets, and banks can use this method of payment.
1 Its evaluation for success showed a great success upon launch and installation but then had some challenges causing a minor drawback. This has not deterred its success with consumers since Apple has had a great reputation ever since invention (Zang, 10). It is successful, having majored in the profits it creates and advantages to consumers, despite the need for more efforts in activating Apple pay.
2 Leading banks in the United States (U.S) like Bank of America a...