The Use Of Social Media Platforms In Advertising
What kinds of native-to-online media entertainment have been most successful in business terms?
What explains their success? Answer with reference to at least one example (eg. a form of social media
entertainment on Youtube, Instagram, iQiyi etc).
Learning objectives assessed:
This assessment is intended to assess:
1. if you have developed a basic understanding of the field of communications;
2. can employ basic concepts in the study of communications;
3. can analyse the role of communications in processes of social and cultural change;
4. are able to apply communication analysis to everyday life;
5. are informed about areas of industry and community life where the study of communications is applicable and relevant
Presentation requirements:
Your Essay must:
1. Have a margin of at least 3 cm all the way around
2. Be spell-checked using an Australian dictionary (not an American dictionary). For example, use ‘organise’ as opposed to ‘organize’.
3. Have numbered pages
4. Use a legible 12-point font
5. Be 1.5 or double-spaced
6. Be submitted according to the online submission instructions provided below.
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