Hollywood Industry and Imaginary Communications & Media Essay

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Hollywood Industry and Imaginary
Introduction
The “Crazy Rich Asians” is an American romantic comedy-drama production of 2018 directed by Jon Chu. This movie is based on the novel by Kevin Kwan written in 2013. The movie screenplay is by Peter Chiarelli and Adele Lim. The film is about an American professor who travels to visit her boyfriend’s family. However, she became surprised at discovering that they fall amongst the richest families in Singapore. Criticisms marred the production of the film on the ground that the film failed to cast other Singaporean ethnic groups as characters in the movie such as Malay as well as actors of Indian origin. The movie is considered as the first Hollywood film that incorporates an all-Asian cast within the last 25 years and has a very strong performance (King, 2016).
The Hollywood perspective tends to invest a lot in ensuring the creation of hype within their movie productions (Gray, 2010). This concept is evident in all their trailers, previews as well as movie campaigns. In commercialization of the movies, the use of advertisements, trailers, and previews helps in introducing the content and intended meaning of the script. Most of the promotions play the role of creating the contextual meaning of various texts and introducing the audience to the content of real texts. Promotions are advertisements that give the audience a foretaste of the coming movies, therefore, creating a rich expectation among fans (Goldsmith et al., 2010).
The movie the “Crazy Rich Asians” presents enormous effects of cultural forces at play. In the historical and cultural context, there is a portrayal of the influence of Asian culture as well as the impact of the global box office. The movie’s design inclines towards being a hit within the global movie industry (Sio, 2018). The movie overrides some aspects of fantasy in representing the Asian-American culture and the aspect of the family`s opulence in Singapore versus family relationships. The film is inspired by Kevin Kwan’s book series that represents the Asian community on the global platform. The film represents the Asian diversity on screen with a romantic comedy that appeals to the general audience. The main character Rachel Chu is an economics professor from the middle-class who happens to travel to Singapore and meets her Singapore born boyfriend. The Movie presents Rachel as the feminine with a self-reliant character (Sio, 2018).
Commercial contexts
The movie “Crazy Rich Asians” offers some unique quality brand that is crucial in the building of a box office hit. In the first instance, it creates a new sub-genre that deeply satisfies the consumer’s narrow needs, and then lastly it leads to an authentic brand purpose. The uniqueness of the film makes it take a central figure within the Hollywood theatrical field. This is since the film features an all-Asian cast that is English speaking (Sio, 2018). The story of the wealthy minority in Singapore is exhibited not as weaknesses but as strength. Such a perspective enables the producers of the film to set it apart from other competitors. The movie has been classified as a sub-category or su...