Globalization and Global Media. Communications & Media Essay

Globalization and Global Media
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Globalization and Global Media
Introduction
Globalization processes have a potential contribution towards cultural homogenization that ultimately shapes the different attributes of global culture. In this study, cultural globalization is used to refer to the act of transmission of ideas, values, and norms that help in extending as well as intensifying social relations (Hopper, 2007). In this case, it is important to note that the interactions take place with the help of a certain medium such as the internet, free global travel as well as culture media. The aspect on the circulation of culture gives the opportunity to individuals to indulge in elaborate social relations that traverse national as well as a regional boundary. In this case, globalization of culture relates to the art of sharing norms and knowledge that assist people to relate to the individual as well as collective cultural identities (Hopper, 2007). Such process results in increasing interconnectedness amongst global populations and cultures that result in a global community.
On the other hand, cultural homogenization is understood as the act of transfiguration where worldwide diversity is reduced to single westernized consumer culture. For instance, the influence of the American culture on the entire world is viewed to ultimately result in reduced cultural diversity that may lead to human monoculture. This presents the influence on various aspects such as the globalization of products, businesses, and services that are of American origin (Pieterse, 2015). The use of modern technological innovations has ensured easy and quick traveling making the position of individuals more favorable. Travelling is one of the largest contributing factors towards the intensification of human interactions and cooperation. According to theorists on cultural globalization, there is a sense of change within the public that can partially be attributable to media’s focus on global events putting much emphasis on human activities (Embong, 2011).
Culture Homogenization
The culture homogenization represents one strong aspect of cultural globalization; basically, it refers to the concept where cultural diversity is diminishing through the aspect of popularization as well as diffusion of a wide range of cultural attributes. These attributes include values, customs as well as ideas where local cultures get absorbed and transformed by a dominant foreign culture. Significantly, the aspect surrounding cultural globalization leads to the emergence of a global culture. The strong aspects of globalization are experienced within the areas of communication, media as well as economy. The local cultures and traditions, currently, struggle to survive due to the emergence of improved technologies that have made the world smaller. Such high-level developments have confronted societies and cultures with powerful homogenizing pressures that can similarly be described as cultural imperialism, according to some sources (Pieterse, 2015).
There is the conception that global culture has much influence from America owing to their dominance in most industries including the media. However, some of the most powerful med...