The Impact Of Social Media On Black Lives Matter. Media Essay

THE IMPACT OF SOCIAL MEDIA ON BLACK LIVES MATTER.
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The Impact of Social Media on Black Lives Matter
The Black Lives Matter movement is an anti-discrimination group launched on social media. It is an essential example of a lobby that has found effective intensification by way of social media. It is an excellent and partisan involvement in a world whereby black lives are deliberately and systematically battered to death. Social networks have influenced the movement since its inception, and its hashtag has been used approximately 17,003 times per day on Twitter, which is nearly thirty million times (Simon, 2018). Social activism has been encouraged by social media by enhancing collective awareness, taking action, and the provision of support to the groups. In multiple countries, blacks are treated dishonorably and discriminated contrary to everyone else. Frustration due to the acquittal of George Zimmerman in 2013 after shooting Trayvon Martin led activists and the black community members to require a platform that they could use to initiate and call for change (Simon, 2018). The hashtag #BlackLivesMatter and its social media activism became the representation of contemporary racial discriminations.
The group is meant to be an assertion of the black peoples’ input to humanity and society and their ability to recover and remain robust in fighting vices such as discrimination. Black lives matter is crucial as it encourages universal public awareness and its availability on social media has influenced its participation worldwide. The ability to act on issues even though it is just by furthering a post on social media enables individuals to feel involved. Although furthering the hashtag unlike demonstrations is seen as less significant, it allows engagements on social networks, which expands the matter and sensitivity to new audiences. The technology advancements have promoted the growth of the black movement because through it; communities have started paying attention to the issue of discrimination against blacks. The involvement of different communities has resulted in more black individuals joining the internet community, fighting and supporting the initiative against black violence. The media has also encouraged the groups through their willingness to report and track the discrimination cases because it is a just and popular course. The social media movement Black Lives Matter aims at getting people to realize that black people deserve equal and fair treatment. These social networks influence the campaign because they are the perfect platforms for individuals to speak freely about the topic of letting anyone interested in following and joining. The influence is significant because the platforms are popular sites that attract millions of digitally connected users, which have made them public spheres. The promotion of free speech on social media has been well elaborated by the way the mainstream media follows stories online.
Additionally, the fourth estate uses information online in discussions of problems in the society that are meant to impact political action (Simon, 2018). Therefore, social media is an excellent method t...