Strategic Digital Marketing Plan Report Worldwide eBikes

STRATEGIC DIGITAL MARKETING PLAN REPORT FOR THE MARKETING DIRECTOR OF WORLDWIDE EBIKES
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Executive Summary
There are many reasons why digital marketing is so important. One of the most important reasons is that it allows businesses to communicate with their customers efficiently. With digital marketing, businesses can send messages to their customers quickly and easily. It is essential because it allows businesses to keep their customers updated on the latest news and products. Worldwide, eBikes plans to expand its business roots in Australia, and the trend analysis shows that the industry expects to grow to a CAGR of 6.7% from 2021 to 2026. The persona research indicates that the potential customers for the company would be urban commuters, adventurers, and fitness enthusiasts.
Blogging and social media marketing is expected to improve the results for Worldwide eBikes. Blogging and social media marketing can be highly effective when reaching out to customers. Providing exciting and engaging content makes it possible to attract attention and encourage people to learn more about the company and its products. It can then lead to sales, which the company will be keen to maximize. This move is likely to be seen as a positive one by many people. It will help improve communication with customers and promote the brand more widely. It would lead to increased sales and better results for Worldwide eBikes in the long term.
The first KPI that the business would consider to improve its overall health is an increase in traffic on the website, e.g., page views, shares of social media posts about the site, and the number of repeat visitors. The second KPI would be the content abandonment rate to indicate how effectively the company performs in online sales. Digital platform leads are the third indicator to emphasize marketing effectiveness. The fourth KPI is the conversion rates to convert leads into paying customers.
Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc105087038 \h 21.Digital Market Opportunity PAGEREF _Toc105087039 \h 41.1eBikes Trends in Australia PAGEREF _Toc105087040 \h 41.2Keywords Analysis PAGEREF _Toc105087041 \h 51.3Competition Analysis PAGEREF _Toc105087042 \h 61.4Finding on Statistics PAGEREF _Toc105087043 \h 72.Persona Research PAGEREF _Toc105087044 \h 72.1Target Market PAGEREF _Toc105087045 \h 72.2Three Advantages of Personas PAGEREF _Toc105087046 \h 93.Short-Term Market Impact Tactics PAGEREF _Toc105087047 \h 104.Fiscal Oversight PAGEREF _Toc105087048 \h 115.Conclusion PAGEREF _Toc105087049 \h 14References PAGEREF _Toc105087050 \h 15

Digital Market Opportunity
eBikes Trends in Australia
eBikes industry is promising in Australia because of growing demands in the traveling, social, and fitness markets. The market is expected to grow to a CAGR of 6.7% from 2021 to 2026. The growing demand in the sector is due to increased fuel prices, increased health concerns, and increased environmental awareness. Figure 1 shows the trends and forecasts in the electric Bicycle Market in Australia. From 2015 to 2020, the industry’s value increased to 44%, and from 2020 to 2026, it is expected ...