Robert Gordon University In Egypt Essay

ROBERT GORDON UNIVERSITY IN EGYPT
[By:]
[Presented To:]
[Name of Institution:]
[Date:]
[Word count 3111]
Executive Report
Across the Arab countries, Egypt is the most populous, where the population has tripled from 32 million in 1960 to 98 million by 2017. Although the country experienced the revolutions that destabilized the country's political and social economy, Egypt managed to do a turn-around through substantial economic reforms. Being a developing country with a young population, the country offers international and reputable universities. One of them is Robert Gordon University, a ready and willing market that provides the best services in terms of research, skills, and employability. Having chosen Egypt as the target country, the report has clearly analyzed the advantages of Egypt due to its location that is quite informative to the University management.
Higher education institutions located in the UK have become the most preferred institutions by most international students, which would benefit the institution RGU is planning to establish in Egypt. Therefore, RGU should be fully compliant with the global business practices such as the institution structure, culture, and political economy to ensure the institution runs smoothly once established. Furthermore, due to the cultural beliefs and norms, the institution will adopt the localization strategy to market entry due to the language barrier and ensure they can reach as many students as possible to join them. Finally, the institution will ensure that the human resources management is well trained. Most of the employees recruited are locals to adhere to the localization market strategy and understand the cultural norms to serve the clients (international students) in the best way possible.
Contents TOC \o "1-3" \h \z \u ROBERT GORDON UNIVERSITY IN EGYPT PAGEREF _Toc76292159 \h 1Executive Report PAGEREF _Toc76292164 \h 2Introduction PAGEREF _Toc76292165 \h 4Mission Statement PAGEREF _Toc76292166 \h 4Vision Statement PAGEREF _Toc76292167 \h 5Statement of the Values PAGEREF _Toc76292168 \h 5Egypt Political Economy PAGEREF _Toc76292169 \h 5Early Political Economy through the Use of Marxism PAGEREF _Toc76292170 \h 6Current political economy PAGEREF _Toc76292171 \h 7Location Advantage PAGEREF _Toc76292173 \h 8Porter National Diamond Framework PAGEREF _Toc76292174 \h 8Demand conditions PAGEREF _Toc76292175 \h 9Factor conditions PAGEREF _Toc76292176 \h 10Firm Strategy, Structure, and Rivalry PAGEREF _Toc76292177 \h 11Relating and Supporting Industries PAGEREF _Toc76292178 \h 11Government PAGEREF _Toc76292179 \h 11Chances PAGEREF _Toc76292180 \h 12Global Business Practice PAGEREF _Toc76292181 \h 12Internal Company Structure PAGEREF _Toc76292182 \h 13Culture PAGEREF _Toc76292183 \h 13Political Economy PAGEREF _Toc76292184 \h 13Engagement Market strategy PAGEREF _Toc76292185 \h 14Localization Marketing Strategy PAGEREF _Toc76292186 \h 14Potential Implementation and Post-entry Issues PAGEREF _Toc76292187 \h 15Human Resources PAGEREF _Toc76292188 \h 15Conclusion PAGEREF _Toc76292189 \h 16Bibliography PAGEREF _Toc76292190 \h 18Appendices PAGEREF _Toc76292192 \h 21
Introduction
Robert Gordon University is a modern university based in Aberdeen, Scottish city....