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Essay Available:
Pages:
10 pages/≈2750 words
Sources:
20 Sources
Level:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
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Topic:

Business Continuity and Crisis Management (Essay Sample)

Instructions:
Re-sit assessments 2 Select a major organisational crisis and write a report outlining the key issues that the organisation faced and how these issues were managed. You are expected to critically evaluate the handling of the event in terms of both crisis management and crisis communication efforts and provide recommendations for improvement where appropriate. The report should draw on the theory and concepts studied in the module and make reference to a range of academic and professional journal articles and texts. Please choose a different organisational crisis from your failed assessment. Which is (The case of BP oil spill crisis in the Gulf of Mexico) please heed the following advice: Focus on the key concepts and ideas studied in the module, particularly in relation to crisis management and crisis communication. Many of you completely neglected to do this and at best mentioned them in the introduction and conclusion. If you do not address the issues studied in the module then you will not pass. I need to see evidence that you have read, researched and understood this topic. Make sure you conduct a good range of research, again if you have not researched the topic i.e. crisis management and crisis communication then you will not be able to achieve point 1 above. I expect to see upwards of 15 good quality, relevant references that have been cited in the text and then referenced fully in the reference section. Make sure you reference your work thoroughly in the text, if you do not do this you cannot provide evidence that you have achieved points 1 and 2 above. Make sure you are analytical - I put guidance slides on Blackboard earlier this year for this assessment which provide clear and specific advice on what you must look at and that the emphasis is on how you use the theory and literature to analyse the case you have chosen. If you provide a purely descriptive account, again you will not pass as you have not addressed the question. The lecture material on Blackboard for this assessment is comprehensive and provides an indication of all the areas you are to address in your assessment, there are also 4 book chapters attached which you can use in your analysis, in addition to the guidance slides. If you read all of this, research the areas further and follow the guideline slides carefully there is no reason why you should not achieve a pass. source..
Content:
May 1995 - One.Tel Limited, an interdependent group of telecommunications companies, was instigated by visionaries` Jodee Rich and Brad Keeling (Cook, 2001). Their vision mainly was to appeal to the general masses; in essence, they aspire that every person on the street has an uncomplicated access to telephony products. Therefore, the initiative was targeted towards a people-oriented (especially the youth) approach; hence, their slogan You`ll tell your friends about One.Tel. Likewise, their marketing strategy advocated the catch phrase "100% Telephone Company" to fittingly serve their mantra.
One.Tel was initially a large reseller of Optus, the second largest telco in Australia. This was a crucial part to the company`s early success (Cook, 2001). However, there were certain oversights in the arrangement and by 1996, Optus decided to resell their shares back to the company and end the deal altogether. Regardless, One.Tel still had its breakthrough with a boost from two large corporate empires - the Murdoch`s News Corporation and the Packer`s Publishing and Broadcasting Ltd (PBL); their investment in the company totaled to an astounding $955 million which then went to the domestic and overseas expansion of One.Tel (Avison and Wilson, 2007). Technological advancements in the area, alongside persuasive advertising strategies, have contributed to their success as well (Avison and Wilson, 2007).
Now half a decade later, One.Tel is enlisted as one of the 30 major companies based in Sydney, Australia with revenues doubling to $653 million from 1998 through 2000 (Cook, 2001). Then in the year 2001, they experienced a major setback - the fourth largest telecommunications company in Australia was now the third to collapse in a series of corporate failures proceeding in just a matter of weeks (Cook, 2001).
In spite of speculations constricting that the company will revive to its former glory, ensuing events proved otherwise. Steve Sherman, the administrator put in charge of this investigation, notified at a creditor`s meeting that One.Tel was nowhere near that path (Cook, 2001). He reports that One.Tel loses an average of $12 million every week and owes an estimate of $600 million to 3000 of its creditors. Moreover, he states that the company has an unsettled credit of about $19 million to the 1400 employees that has been relieved of their positions.
Unsurprisingly, the company`s assets have also begun to become affected by the consequential impact of this clash (Cook, 2001). For instance, the Cable & Wireless Optus Group and Telstra which set up the communication networks for One.Tel demands a remuneration of nearly $100 million. Meanwhile, the US Company Lucent Technologies, after having constructed the first stage for One.Tel`s communications network which had an initial cost that ranged beyond $500 million, are now filing for a $1.2 billion claim with the administrator. Additionally, the company`s extensions in Hong Kong, United Kingdom and t...
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