MKT315 Environmental Sustainability In Marketing Practices

I will upload some documents about this article, including the paper requirements and the UK rating criteria, please write according to the British rating standard, this article should reach the British rating of 60 points or so. Since there are only 24 hours, please strive for a quick completion, of course, the quality is better. If there is anything you don't understand, please don't hesitate to contact me immediately!

ASSESSMENT GUIDELINES (PBS Undergraduate Grade Descriptors 2015-16)

First Class (1st): 70-100%

For marks of 85% or above the work will be outstanding, answering the question directly, using exceptionally mature judgment and skilful argument. Your work will demonstrate comprehensive, relevant and accurate coverage, clearly informed by a wide variety of appropriate literature, a clear understanding of advanced concepts, effective choice and use of analytical approaches and perceptive critical thinking, as well as skilful and highly sophisticated communication.

Work achieving marks from 70-84% may be considered excellent: it will be critical and analytical at all times, answering the question directly, establishing a coherent set of arguments clearly informed by a range of appropriate literature which is skilfully employed. It will be fluent and articulate as well as clearly and persuasively addressing the relevant issues.

Upper Second Class (2.1): 60-69%

In the 2.1 class the work may be generally described as very good. You will demonstrate high levels of competence and appreciation of the task as well as mature communication skills. Work will be well written, clearly articulated and effectively structured and presented. There will be evidence of a very good understanding of the issues and a well-reasoned attempt to answer the question accurately and appropriately, capturing relevant issues and debates. There will be evidence of a good range of reading and the work will draw on relevant sources incorporated appropriately to inform a clear set of arguments.

Lower Second Class (2.2): 50-59%

The standard of work in the 2.2 class is good. Essentially you will have understood the question or task and addressed it competently. For example, relevant theory, knowledge or models will be identified and explained and applied if relevant. However, the ways in which the material is used (analysis or synthesis, for example) will be lacking, perhaps by not explaining the relevance or not applying theory to the question clearly, accurately or effectively. You may also need to improve the quality of your communication skills.

Pass-Third Class (3rd): 40-49%

Work in this category is satisfactory, but towards the lower end of the marks it will only just be satisfactory. This could also be described as a ‘basic’ answer. For example, a third class answer would show some appreciation of the question set and applicable theory or models, but would be flawed in that it may not address all the issues fully or accurately, or may omit some key principles or apply them inappropriately/inaccurately. There may also be some problems in respect of the quality of your communication skills.

Fail: marks below 39%

A grade within the range 30-39% means that you did not pass the assessment. In other words, you will not have addressed the question or task in a manner that demonstrates you have adequate knowledge and understanding of the issues raised and relevant theory/ principles. Your communication and organisation of your work may require serious attention. Marks below 30%, i.e. 0-29%, represent a clear fail, which means that you are likely to have made some basic errors in your discussion, have not structured a clear argument, and/ or you have misunderstood or failed to incorporate appropriate information or evidence, and your work may be poorly organised and lack structure and clarity. If you have received a mark below 40%, you should make an appointment to discuss this assessment with your tutor as soon as possible.