10 pages/≈2750 words
Business & Marketing
Evaluate the ways in which strategic alliances can allow multinational companies to achieve ‘global integration' and/ or ‘local responsiveness'. (Essay Sample)
International Business Strategy from the beginning please make sure you well use in some part in the essay Critical analysis method to answer my topic which means make arguing between authors to answer the question and try to use some (graph or diagram) The completion of the assessment (see below) requires significant independent work. 3 Assessment Information - The assessment details, guidance and marking criteria are shown at the end of this pack. The assignment is made up of two parts: o Coursework up to (3000 words) - Students are reminded that they should be aware of the Academic Conduct Regulations. By submitting your work you are confirming that you have read and understood the regulations concerning hand-in deadlines, extenuating circumstances procedures and plagiarism. 4 Reading list Hill, C (2001) International Business. Irwin McGraw Hill. International Edition (www.mhhe.com/hill) Good for theories of internationalisation, strategy and structure. Tayeb, M (2000). International Business. Theories, policies and practices. Financial Times. Good for internationalisation of SMEs Strategy / Structure Hill, C (2000). International Business. McGraw Hill. Chapter 12 Bartlett, CA and Ghoshal, S (2000). Going Global. Lessons from Late Movers. Harvard Business Review. 78(2). 132-142 Bartlett, CA, Ghoshal, S (1989). Managing across borders. Harvard Business School Press. Boston Harzing, AW (2000). An Empirical Analysis and Extension of the Bartlett and Ghoshal Typology of Multinational Companies. Journal of International Business Studies. 31(1). 101-120 Taggart, JH, Harding, MS (1998) The process of subsidiary strategy: a study of Ciba-Geigy Classical Pigments. Management Decision. 36(9). 568-579. Strategic Alliances Badaracco, JL (1991). The knowledge link, how firms compete through strategic alliances. Boston, Mass. , Harvard Business School Press Bleeke, J, Ernst, D (1993). Collaborating to compete: using strategic alliances and acquisitions in the global marketplace. New York Chichester , Wiley. Dussauge, P (1999). Cooperative strategy, competing successfully through strategic alliances. Chichester , John Wiley. Elmuti, D, Kathawal, Y (2001). An overview of strategic alliances. Management Decision. 39(3). 205-217. Lorange, P (1992). Strategic alliances, formation, implementation and evolution. Cambridge, Mass. Oxford , Blackwell Business. Robson, MJ, Dunk, MAJ (1999) Developing a pan-European co-marketing alliance: the case of BP-Mobil. International Marketing Review. 16(3). 216-230. Yoshino, MY (1995). Strategic alliances: an entrepreneurial approach to globalization. Boston, Mass , Harvard Business School Press 5 Appendix 1: Assessment details 2010/11 The essay: 3000 word Evaluate the ways in which strategic alliances can allow multinational companies to achieve ‘global integration' and/ or ‘local responsiveness'. Notes on Essay 1. This essay concerns the use of strategic alliances within multinational companies. You will therefore need to demonstrate a good knowledge of the variety and scope of different types of strategic alliances. The essay title however requires you to go beyond a straightforward, descriptive account of SAs and asks you to consider how this information can be tallied with a core international business strategy framework, namely, the Integration–Responsiveness (Bartlett and Ghoshal, 1989) framework, which has been central to the international business understanding of strategy within MNCs. A good reading to get you started here is Tapola, T.J; Paukku, M and Gabrielsson, M (2010) Portfolio management of strategic alliances: An international business perspective International Business Review, Volume 19, Issue 3, June 2010, Pages 247-260 Marking criteria for Part 1. In Part 1, all questions should be written in essay format. The criteria used for marking is show below. Poor 40-49% Satisfactory 50-59% Good 60-69% Excellent 70%+ Literature How well do you use the academic literature? Poor use of academic literature. References largely text books. Few appropriate journal articles. Very limited linkages between the literature and the essay's arguments. Satisfactory use of academic literature. Relies on a small number of appropriate journal articles. The literature is integrated in a limited fashion to the essay development. Good use of academic literature. A wide range of appropriate journal articles used. The literature supports the development of the essay and its arguments. Excellent use of academic literature. Extensive use made of appropriate journal articles. The essay demonstrates a good familiarity with the literature and integrates it well into the development of the essay and its arguments. Relevance How relevant is the material to answering the question Limited relevance to the question Satisfactory relevance to the question. The majority of material is relevant, but some less so. Good relevance to the question. All of the material is relevant to the question. Excellent relevance. All of the material is directly and explicitly relevant to the question. Argument How well do you develop an argument that shapes your essay structure Very limited level of argument. The ideas presented are not linked to a coherent logic. Satisfactory level of argument. There is evidence of a line of argument, but the argument is inexplicit and / or of limited consequence. Good argument. The argument is explicit and appropriately relevant to the question. Excellent argument. The essay is structured around an explicit argument that is clearly articulated and demonstrates innovative insights into the subject matter. Clarity How clear is your writing style Weak writing style. Non academic language, poor use of English and limited use of accepted referencing approaches. Satisfactory writing style. The essay is written is adequate academic English. Adequate referencing. Good writing style. The essay is written with fluency and elegance in terms of sentence construction and the linking of ideas of concepts. Excellent writing style. A good use of language and vocabulary and sentence construction. Engaging to read. Ideas are linked logically and fluently. I do need for this one make a report for the subject which is "International Business Strategy " similar to feedback or opinion about it around 1400 words is that possible ? Yes Simon source..
INTERNATIONAL BUSINESS STRATEGY Name: Grade Course: Tutor`s Name: (31 March, 2011) International Business Strategy Evaluation of the ways in which strategic alliances can allow multinational companies to achieve â€˜global integration` and â€˜local responsiveness` Strategic alliance can help multinational firms to be locally responsive as well as to be globally integrated meaning that the localizations strategy usually focus on increasing the profitability of the firm products and services facilitating provision of taste and preferences in various national markets while the firm integration strategy makes the firm sin alliance to be more configurable through the use of common languages as well as protocols amongst the business process as well as their supporting software. Multinationals employ two global strategies when it comes to staying competitive and these include strategies for global integration and strategies for multi-domestic which serve to fore see local adaptation of the companies. As it regards to strategies of global integration the headquarters of such multinationals coordinates all the activities of these companies involved for instance the operations concerned with production, logistics as well as distribution among the subsidiaries which implements the made decisions. Global strategies are targeted at increasing global efficiency as well as reducing the costs incurred by the multinational as whole unit. On the other hand the multi domestic strategies are geared towards the local response focused on foreseeing of the company`s local adaptations as a consequence of the realities that abound in the local markets in which such companies operates in. There exists several determinants of local responsiveness of multinationals has perceived by multinationals subsidiary managers in any dynamic environment. The several factors that affect company`s responsiveness are categorized into structural, environmental as well as organization where the studies have suggested that environmental complexities and the business culture peculiarly heightens the local responsiveness` of such multinationals where as the structural factors including the demand heterogeneity, competition intensity and the component localization serves to elevate local responsiveness. In add to that the orientation of the local market of the subsidiary and the established networks together with the business community an d the governmental agencies process such cop0na local responsiveness also. Finally its has also been found that there exists a stronger relationship between the influential factors ,the environmental factors and the responsiveness of most international firms especially those that are seeking expansion of their markets in local; spheres as compared to those pursuing growth in their exports. Most emerging multinationals often consist of groups of subsidiaries that are geography dispersed with a very wide range of goals to achieve therefore given the globalization of competitive environments duals imperatives of both the local responsiveness and the global integration are increasingly becoming are becoming critical actors when it comes to survival as well as the growth of many multinationals. Global integration is concerned with the coordination of the various companies` activities across the countries it operates in attempting to building efficient operational networks while taking maximum advantages of the similarities across such locations. On the other hand local responsiveness of the multinational are trying to enter into emerging markets is concerned in an attempt to respond to specific requirements and needs with in the various host countries of the multinationals business operations. Thus the foreign operational networks and subunits of such multinationals mu...
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