Misinterpretation and Unintended Social Consequences of Advertising

Unintended Social Consequences of Advertising
Student's Name
Course
Professor's Name
University
City (State)
Date
Unintended Social Consequences of Advertising
Table of Contents
Introduction ------------------------------------------------------------------------------------------ 3
Confusion -------------------------------------------------------------------------------------------- 4
Materialism ------------------------------------------------------------------------------------------ 4
Parent-Child Conflict ------------------------------------------------------------------------------- 5
Idealization ------------------------------------------------------------------------------------------- 6
Stereotypes ------------------------------------------------------------------------------------------- 6
Disillusionment and Life Dissatisfaction --------------------------------------------------------- 7
Boomerang -------------------------------------------------------------------------------------------- 7
Violence ----------------------------------------------------------------------------------------------- 8
Job performance -------------------------------------------------------------------------------------- 8
Creativity ---------------------------------------------------------------------------------------------- 9
Economic Growth ------------------------------------------------------------------------------------ 9
Conclusion --------------------------------------------------------------------------------------------- 9
Introduction
Every action in society, such as communication attempts, has targeted and unforeseen outcomes. Media scholars were the first to recognize the possibility of communication results that differed from the intended result. Nevertheless, unintended ramifications in communication have been under-theorized and under-studied. Failure to communicate and unanticipated repercussions in media influence is referred to as "a paradoxical paradigmatic disparity: a philosophical blind hole." Unforeseen consequences study is not only one of the most effective avenues of academic investigation, but it also links the scientific and humanistic histories within the communication sector. In comparison to the desired effect, unexpected impacts may be more difficult to decipher. Presently, certain attempts are being made to combat misinterpretation and unintended consequences, primarily in the field of health communication.
Communication separates advertising from other marketing techniques and connects it to appropriate communication subfields; it is a fundamental advertising component. Like other types of communication, advertising has a wide range of intentional and unintended consequences. Scholarly interest in the unforeseen consequences of advertising (particularly on children) started in the 1970s and peaked in the 1980s, whereby it started to decline (Pollay, 1986). Recent research has urged advertisers to focus more resources on investigating and evaluating the unintended consequences of advertising, which can encompass many results for both children and adults (Xu, 2020). Nonetheless, there is a compelling need for a new and complete investigation int...