Marketing Research Assignment: Ethical Unethical Advertising

Ethical advertising
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Ethical advertising
Ethics in advertising refers to a set of well-defined principles which govern the ways of communication taking place between the seller and buyer. It is important for all adds to communicate truth without making any false claim or assertion about its abilities and be perfectly bound by the decency standards of the target community. Today, caution seems to have been thrown to the wind because of intensive competition and it has birthed unethical advertising.
Some marketers go to extremes to attract and retain customers and some of their methods are professionally unethical. These methods might push their sales up in the short term but they are ineffective and damaging in the long-run. The targeted population notice the dishonesty or indecency in the ads and the objectives of the ads become counterproductive CITATION Bar11 \l 1033 (Mueller, 2011).
Ethics is a subjective term and it refers to different things in different communities. Therefore, advertisers ought to take into consideration the community and ensure their ad does not threaten the community values. Unethical advertising has damaging effects to the brand and product once it is discovered.
Technology has been one of the main driver of unethical advertising CITATION SDC17 \l 1033 (Chamola, 2017). Today, ads come in various multimedia formats and through many forms which makes it easy for companies and businesses to mask their unethical ads. It has also become relatively easier for companies and businesses to produce these ads frequently and differently.
Unethical advertising is an offence in most countries and it attracts heavy penalties including revoking of trading licenses and hefty fines CITATION Mar42 \l 1033 (Marketing Laws Survey (U.S.), 1942). Under the inter...