Entrepreneur Business Planning

Entrepreneur Business Planning
Institution
Student NAME:
date of submission:
TABLE OF CONTENTS
Business overview…………………………………………………3
Products /services………………………………………………….4
Business Structure and management………………………………5
Market Analysis……………………………………………………6
Competition ……………………………………………………….7
Marketing Strategy…………………………………………………8
Finances ……………………………………………………………9
Action plan…………………………………………………………10
Appendix I: competitor Analysis…………………………………..11
Appendix II: Strategic SWOT Analysis……………………………11
References…………………………………………………………12
1. BUSINESS OVERVIEW
A Delmonte juice is a beverage business based in Qubic New York. The primary product is fresh juice from fruits which is nutritious for health.
History
This business has been in operation since January 2008 and sits within the food and beverage industry. It has one owner who is the director, three managers, several assistant managers, engineers and hundreds of permanent employees in various departments.
Point of difference
Del Monte business stands out from other food and beverage businesses by:
Being a fresh juice processor which is nutritious and sweat to the consumers.
Encompassing an education program that teaches the apprentice and other employees on the new and advanced methods of juice processing.
Adopting a modality with a process that is natural, gentle, safe, and non-invasive and for the people of any generation.
Maintaining affordable products and easily available to consumers through customer based delivery method.
Concentrating on a strong and well networked online marketing system.
Products benefits
Based on my personal experience and professionalism in the processing industry, customers will be served with nutritious and affordable products. This is in regard to the fresh and available juices obtained directly from the farms. Customers will be empowered with the knowledge of fresh fruits production through the extension program and also how to remain healthy by adoption of the affordable and fresh nutritious juice from Del-Monte.
The business will be accessible to a wider range of customers through advertisements, home delivery and affordability.
Five year plan
In the next five years to come, Del-monte business will have a strong network of customers in the New York state, all other states of the U.S and international following the strong online network system in the region(Drucker,1994,pp 124)
The business will be sustainable and in a position to support all the employees both permanent and casual laborers. It will also be able to contribute towards non-governmenta...