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Harvard
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Topic:
culture
Essay Instructions:
This week is focused on marketing across national borders and the influence of culture. How can a manager use increased cultural intelligence to improve operations within their organisation?
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IMPROVING CULTURAL INTELLIGENCE IN AN ORGANIZATION
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Cultural intelligence (CQ) pertains to an individual’s innate ability to comprehend unfamiliar and abstruse actions because they do not practice those particular gestures. This is an important concept that needs to be understood by managers in an organization because they frequently converse and coordinate with a diverse group of people who grew up in distinguished cultural environments (Sapling, n.d.).
The four key areas to ascertain a conventional work environment include the following: 1) Motivational CQ pertains to an individual’s state of motivation, perseverance, and confidence to operate in situations with diverse cultures properly; 2) Cognitive CQ is the altitude of a person’s comprehension of cultural diversity globally; 3) Metacognitive CQ is the amount of a person’s preparation to take on multicultural exchanges; 4) Behavioral CQ pertains to the individual’s flexibility in culturally diverse situations where one needs to act promptly based...
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