Business & Marketing Essay: Core Business Process for Amazon Inc.

Core Business Process for Amazon Inc.
By (Student Name)
Institution
Date
Question 1
Amazon Inc. is an American multinational that specializes in e-commerce, artificial intelligence, and cloud computing. It is among the Big Four companies in the U.S. in the information technology space (Dolata, 2017). The value proposition for Amazon is “Sell better, sell more”
Question 2
The name of the process is “deliver order.” It entails ensuring that products reach the final customers. The process is linked to Amazon’s strategy, which entails linking the digital and brick-and-motor shopping experience to enable the company to be part of every purchase made. Delivering orders as expected is critical in ensuring that Amazon offers the best shopping experience to its customers (Klaus, 2013). In this regard, the company endeavors to be ingrained in the lives of people.
Deliver order falls under the category of a core process. This is because it creates value and benefits to the consumers (Gummerus, 2013). As a result of delivering products to clients, Amazon receives money. All the business operations of the company aim at delivering the ordered products to their destination. Amazon customers include individuals who wish to purchase products online because they consider the process as cost-effective and convenient.
“Deliver order” as a process has value to the customers. According to Shipping, Vasić & Kaurin (2019), saving time remains one of the most influential factors in driving more people to online shopping. The key resources for the process are information technology, warehouse workers, and delivery trucks. Information technology allows clients to place orders via the company’s website or mobile application. On receiving the request, workers in the fulfillment centers pack the orders, which are then delivered by trucks to the clients. The outcome of the process is “order delivered.” The process enables a client to receive an ordered product.
Question 3
Amazon faces the late delivery of orders due to the increase in the number of purchases over the years. This happens particularly during high volume sales periods like Black Friday and Christmas. Late deliveries damage the company’s reputation and can adversely affect online purchases. With online competition increasing as more companies join the space, Amazon risks losing clients to its competitors (Ferreira et al. 2020). More companies are recognizing the need to take advantage of technological advancement to make sale...