Maximising the potential of online platforms and digital advertising

MAXIMISING THE POTENTIAL OF ONLINE PLATFORMS AND DIGITAL ADVERTISING
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It is crucial to note that the development of technology and the internet has impacted different aspects of modern society. For instance, businesses and companies have integrated most of their operations with technology, and this has made it possible to digitalize some operations such as marketing. Most companies are using online platforms to market and advertise products. This has been promoted by the fact that most consumers are spending most of their time on the internet, and digital advertising helps the firms to take their business directly to where the audience is. Digital marketing is a type of marketing that allows business enterprises to earn more than traditional marketing campaigns. Digital marketing entails different strategies that designed to optimize ones web, reach more clients and boost the revenue of a business. There are various example of digital marketing campaigns. They include;
Content Marketing
Content marketing is a digital marketing example, which works based on the creation of important, relevant and interesting content for the purposes of nt only attracting but also hooking the target audience. It is an important marketing strategy, since it ensures that there is no letup in the content that the customers receive, hence keeping them engaged and enjoying. It makes a business to have loyal customers, and even maintains consistency in business. An example of content marketing is videos. Various businesses have embarked on the use of short, interesting video clips, which instantly hook their clientele and even goes viral. Examples of a brand that has successfully used content marketing as its business strategy is the Intrepid Travel, which always features a lot of inspiring videos and motion pictures about adventures on its social media platforms. Content marketing seems to be quite effective when it comes to businesses that deal in travels and fitness. For example the Strava App, which was designed to provide an easy access to the website rich in adventures and photos of athletes daily. Content marketing has really played an important role in the increasing importance of online and offline integration, since people can easily download these videos and watch them even offline.
Email Marketing
Email marketing is a very powerful strategy for businesses. This strategy enables marketers to reach and develop lea...