Business report for apple inc. (Business & Marketing Essay)

business report for apple inc.
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Business Model Critical Analysis
Introduction
Smart Sweets is a confectionery company that originated in 2016. Located in Vancouver, British Columbia, the company produces gummy bear candies free of sugar, alcohol, and other harmful preservatives. The young entrepreneur, Tara Bosch, provided a sweet alternate for gummy bears that excluded all the harmful effects of a massive sugar diet. Due to the innovative product that Smart Sweets offer, the company mainly targets health-conscious individuals. These gummy bears are distributed through wholesalers and retailers to the USA and Canada. However, the primary selling method is through the Smart Sweet online store. The added benefit of hygiene, along with taste, makes the company stand apart from its rivals.
Marketing Mix
Pricing
The company offers a variety of flavors for its products. Each flavor comes with a different price. The variation in prices is because of the difference in calories and fiber in the products. The prices range from 23 CAD to 50 CAD per bag of candies.
Target Market
The target market for smart sweets includes all genders. Women are generally more inclined towards sweet products than men because of hormonal fluctuations. Most children also prefer sugar intake because calories are directly related to growth (Ferraro and Andreatta, 2017). Additionally, the target market also includes gummy bear fanatics and all sweet lovers, including people who have gained weight or face health problems because of the excessive use of candies and sugar products. Smart Sweets provides a way to consume sweet products eliminating the health hazards.
The Customers Want and Needs
The customer wants confectionery products; however, this comes with health hazards. Leading a healthy life and simultaneously consuming sweet dishes is very difficult. The sweet dishes that we intake come with many adverse effects that harm the human body. It leads to obesity and heart diseases in the future (Raikos and Ranawana, 2019). Smart Sweets addresses these problems of a consumer and offers a sweet product and eliminates all the other harmful effects of sugar on a person's body. A consumer might face a problem that the product offered by Smart Sweets is not as sweet and full of sugar as other desserts. Since this candy's health benefit is significantly more significant than any other dessert, the consumer has to compromise on some level. The company prides itself on delivering products that are up to the mark, and they will fulfill a customer’s need to the fullest.
Competition
Since Smart Sweets is a company that provides confectionery products, the competitive market is relatively vast. Nevertheless, creating candies and delivering health benefits in one product is not a focal point for many food companies. After correctly identifying the target market and supplying consumers with products that Smart Sweets offers, it becomes easier to generate sales. The company has a competitive edge in terms of the health benefits offered.
Business Model Analysis
The Business Model of Smart Sweets contains many aspects; critically analyzing a Bus...