Apple Inc.: e-Business Model and e-Business Strategy

Digital Economy
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In the 20th century, many people started various companies. Surprisingly, most of the companies that were created in these companies failed due to varying factors. However, although these companies could not succeed, Apple Inc. has overcome all odds to become one of the best-performing companies in the 21st century. Even though various factors caused the company to grow, one of the factors that played a huge role was having outstanding digital marketing. One of the reasons why the company has been succeeding is because it is using a transactional model. The main reason is that the company usually introduces a new gadget model after a short period.
For instance, Apple has been using social media to advertise its products. The following are the most common social media platforms which Apple Inc. is using.
* YouTube Ads
* Twitter
* Facebook
* Instagram
For example, there have been instances where it has customized some ads on YouTube (Pathmatics, 2020). The main reason is that most of their potential customers use YouTube occasionally. They, therefore, use this benefit where the ads pop up in some parts of the video. Furthermore, there have been instances where they use Twitter to advertise their products. In most instances, it uses hashtags to trend its products. For example, research has shown that the company uses more than $100 million to advertise on Twitter (Bhaimiya, 2022). Since Twitter has many people, it usually tries to employ an approach that will help to make its products trend. For instance, there are instances where they use Twitter to hype and notify their customers regarding the new product that they are looking forward to releasing in the market. In most instances, the company highlights the release date and the product specifications. This instance saves most customers as they prepare to purchase the new product.
The following is a poster showing the different social media platforms that Apple Inc. is engaging in.
Furthermore, there are other instances where the company uses websites for marketing its products. For example, Apple Inc. currently has its websites and blogs. The company is now investing more in its website and logs than it has been investing in social media platforms. The following approach makes this company different from other countries, entirely dependent on social media platforms to conduct its marketing activities. The following are the common features that make the company's websites outstanding.
* They are highly responsive.
* They have employed modern technology.
* They are easy to navigate.
* They have more information at once.
These features help the company show what it wants the customers to focus on at any time. Apple's e-business strategy is it to employ is to shift online. For instance, the company aims to develop strategies to help it manage all its electronic communications with its partners. For example, Apple seeks to control how it communicates with its customers (Gabriele, 2022). Over the years, the company has started to embrace measures that will help all the major strategies to collaborate since the performance of one will directly affect the oth...