Agility of Tesla company: Business & Marketing Essay

TESLA’S ORGANIZATIONAL AGILITY
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[Date] Business entities undergo challenges and disruptions in the course of their operations. They face unwanted and unprecedented situations where the business' flexibility is measured. For instance, the economic status of an area can influence the buying ability of consumers. It may affect business sales positively or negatively. If the economic crisis causes the sales to drop, the business operation may have to adjust to avoid loss of sales and profit. The ability to respond in this kind of situation entails a business' agility. There are more situations where business agility is measured. Agile businesses can manifest flexibility in responding to challenges, expose the strength of the organizational structure, and show competence in operating the business (Economist, 2009).
Tesla's primary goal in the industry is to provide a sustainable way of transportation and innovation. The company aims to create electric-powered cars to lessen the consumption of oil and fuel (Musk, 2013). They also aim to continue with gas-fueled cars but with less consumption and environmental hazard. This idealization and goals have brought Tesla into becoming well known in the field of cars and motors. Aside from its futuristic and sustainable goals, Tesla is backed up by its competence in business operations.
The automotive industry has long been facing concerns about the environmental hazard caused by car emissions (Thomas, 2019). Cars continue to adjust in terms of production and oil consumption to avoid further damage to the environment. However, it is inevitable because most cars emit toxins and pollution. Tesla, as part of the automotive industry, is an established organization known to cut on these hazard emissions. Tesla's models are mostly electric-powered which allowed less polluting automobiles. Also, some models do use gasoline but with less contribution to toxic emissions. Tesla's reputation as electric-powered Automotives already signal the organization's agility in the industry. It builds itself as a nonconventional automotive company because it avoids the usual environmental concerns about emissions.
Tesla has also proven its agility in terms of market competition. As we all know, electric cars would be more expensive because production still costs so much today. Electric-powered vehicles would seem to have less attention from the market because of its price and quality. However, despite this fact, Tesla was able to gain attention enough to build the organization a reputation in the industry (Moritz, Redlich, Krenz, Buxbaum-Conradi, and Wulfsberg, 2015). Although electric vehicles are pricey futuristic innovation, some people have set their eyes on the product. In this aspect, Tesla has managed to market itself and its models progressively. The organization continues to expand as an innovative automotive company despite having many competitions in the industry.
Aside from challenges in marketing its models and environmental concerns, Tesla has also received backlash abou...