Social Media Campaign: Alcohol Use and Abuse

Essay Instructions:

Using the outline you created in Part 3 as your foundation, develop a well-written proposal for a social media campaign that addresses alcohol use and abuse in your target population.
The elements of your proposal will mirror the structure of the outline. That is, your proposal should include the following:
Introduction that describes the problem being studied
Rationale for selecting a social media platform that works best with the chosen population and state
Discussion of an evidence-based program that serves as a model for your campaign
Description of the major message and associated components of the campaign
Strategy for measuring the success of the campaign
In addition:
Create a mock-up of your social media campaign to share with the class in Week 8 of the course
Your proposal must include in-text citations and a corresponding reference list in APA format.
***Target population is young adults 18-25***
***Sources
https://ebookcentral(dot)proquest(dot)com/lib/umuc/reader.action?docID=713605&ppg=26
https://ebookcentral(dot)proquest(dot)com/lib/umuc/reader.action?docID=713605&ppg=47
https://pubmed(dot)ncbi(dot)nlm(dot)nih(dot)gov/27979428/
https://ebookcentral(dot)proquest(dot)com/lib/umuc/reader.action?docID=713605&ppg=62
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700085&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=5bb4e743c6992e0372b66d8c9ada8460
https://www(dot)transportation(dot)gov/mission/health/Impaired-Driving-Laws-Enforcement-and-Prevention
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700040&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=cd6bb939e090dd73d66d20aa151a20aa
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700288&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=80d33a67dc42df5f714544c99464b12e
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700437&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=f443bd2c74004ed884a98f3b02fba590
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700452&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=e56fdd95793f9069ef7cb6ce1850a117
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700047&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=bc79f58eb81bba5d7480da26d320cd81
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700191&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=4c5ff42569357d04b6c894b743d700d7
https://eds-s-ebscohost-com(dot)ezproxy(dot)umgc(dot)edu/eds/detail/detail?vid=0&sid=d8218d25-a8f6-4283-a7fe-82e82e077176%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=74299996&db=sih
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700140&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=53ced1a6850ec8082dad8842523a8c75
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700165&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=64bb72039393508be72f51e8e2140264
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700254&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=e56fdd95793f9069ef7cb6ce1850a117
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX3406900072&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=24cda4dbebe4d0061fff123470fca888
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700043&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=2f91e1c0ece30d5a5f037702703ba04d
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699900020&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=d93032188c2c588a1b5fde9222d4ab4b
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700185&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=243f2f8914983a179eedf0bdfda21d5e
https://eds-s-ebscohost-com(dot)ezproxy(dot)umgc(dot)edu/eds/ebookviewer/ebook?sid=51d8cc83-800b-4c15-afea-6e151c0341ff%40redis&ppid=pp_175&vid=0&format=EB
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700166&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=2f81d24cc0b2098c5058e88390fde056
https://go-gale-com(dot)ezproxy(dot)umgc(dot)edu/ps/i.do?id=GALE%7CCX2699700397&v=2.1&u=umd_umuc&it=r&p=GVRL&sw=w&asid=efae1bfda5dd6835e36d39964c8d1739

Essay Sample Content Preview:

Alcohol Campaign Proposal.
Name
Instructor
Course
Date
Alcohol Campaign Proposal
The issue of alcohol use and abuse is increasingly prevalent among young adults between 18 to 25 years of age. This demographic reports the highest binge and heavy drinking rates in the United States. Alcohol abuse poses serious negative consequences, such as impaired driving, accidents, injuries, sexual assault, and academic difficulties. Therefore, effective interventions to prevent and decrease alcohol consumption in young adults must be developed. A possible strategy is to utilize social media platforms, specifically Instagram, to promote healthy behaviours and provide educational resources. As Instagram is a well-liked platform among young adults, it can be used to visually communicate messages about the dangers and outcomes of alcohol abuse. This plan will detail a social media initiative to decrease alcohol consumption in young adults, using Instagram as a tool. The program will incorporate evidence-based strategies and be structured to measure its effectiveness in reducing alcohol consumption among the intended.
The social media platform Instagram is widely used among young adults, particularly those aged 18-25yrs, making it an optimal platform for our campaign. Its image-focused interface makes it an ideal medium for delivering our message through pictures and videos (Koeske,2017). Additionally, Instagram permits the use of hashtags, which can be employed to reach a broader audience interested in alcohol use and abuse. Hashtags enable users to easily locate and interact with our content (Johnson & Smith, 2016).
Kim et al. (2011) conducted research indicating that Instagram effectively encourages positive health behaviours in young adults. The study demonstrated that individuals who shared pictures of healthy food or physical activity were likelier to participate in these activities. It is, therefore, plausible to hypothesize that a comparable outcome could be accomplished concerning alcohol use and abuse audience (Harland-Dunaway, 2018). By promoting healthy attitudes and behaviours related to alcohol consumption, one can motivate young adults to engage in healthier practices.
In addition, Gale (2019) conducted research showing that Instagram users exposed to alcohol-related posts were more likely to engage in binge drinking. This discovery underscores our campaign's need to concentrate on advocating for responsible drinking and educating individuals about the adverse effects of binge drinking. As such, our initiative will strive to provide informative material about alcohol use and abuse, emphasizing the significance of moderate consumption while discouraging binge drinking practices (Goddard, 2014).
A program that can be used as a model for a social media campaign targeting alcohol use and abuse among young adults is the Brief Alcohol Screening and Intervention for College Students (BASICS). This evidence-based program is grounded in motivational interviewing and cognitive-behavioural techniques and aims to identify and address risky alcohol consumption behaviours among college students (Johnson & Smith, 2016). BASICS provide personalized feedback to students about their drinking behaviour and the risks of excess...

Updated on January 26, 2024

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Social Media Campaign: Alcohol Use and Abuse

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