Belonging, Understanding, Controlling, Enhancing Self, Trusting Others

Persuasion
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Persuasion
Social Motives
Persuasion plays a major role in the lives of people. Individuals often convince other people and change their opinions, attitudes, and behavior. Persuasion attempts have limited impacts. One of the essential reasons is that individuals avoid being influenced to undertake any actions and are often motivated to resist (Fransen, Smit, & Verlegh, 2015). The strategies for persuasion incorporated also contribute to the negative resultant impacts. However, various strategies of persuasion have been proven effective. Dr Robert Cialdini developed five principles that could be used in persuading individuals and result in a positive outcome. The principles are inclusive of reciprocity, authority, consistency, consensus, scarcity, and liking.
Among the five social motives existent inclusive of belonging, controlling, trusting others, understanding and enhancing self; unders...