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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
2 Sources
Style:
APA
Subject:
Psychology
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

The Connection between Game Psychology and Consumer Psychology

Essay Instructions:

Need to provide draft before completion
Need more than 4 references
“Choose Your Own Adventure” Research (2000-3000 words)
This research-based paper will require you to choose a topic relevant to the course theme: games. You may use one of the listed topics, modify one topics, or develop one of your own. All topics must be approved by me. You may choose one of the following genres for your research paper: expository, persuasive argumentative, literary analysis, or rhetorical analysis. Choose the one best suited to you and your topic. All choices must include cited secondary research and support through evidence. APA or MLA.

Project Two: A Choose Your Own Research Paper Adventure 
Project Two is a research-based project that builds from a series of choices.

 • It asks you to choose and explore a topic that is both of interest to you and is relevant to the course theme: games.  

• It asks you to select the genre that best suits your topic, angle, and purpose. • It asks you to choose either MLA or APA for your citations. The BasicsWord Count: 1,750-2500 words, plus a Works Cited or References section.Sources: Sources should be credible and stable. The number of sources you need will vary, but you should have at least five. 

Format: Format should be either MLA or APA. You can incorporate design elements, but they should adhere to the style’s requirements for citations.

Audience: An interested audience at Purdue. You can further refine your target audience to focus on those engaged with a specific area of study; however, you should remain mindful of the needs of readers outside the discipline. 

Topics

Though all topics must clearly relate to games you can bring your interests into play.  

Business Art & Design Psychology Medicine Fitness Communication Literature Culture Philosophy History Computer Science Education  Try to get into the spirit of discovery. This is a way to personalize the assignment and make the research more engaging.  
Finding a topic:

1. Listinga. You can try listing things that interest you. If they are already linked to games, great! If not, don’t give up. You may be able to find a connection to games through another brainstorm or through option #2. 

2. Browsing—begin with the library. 

a. Go to the Purdue Libraries page

b. Try some search terms and see what pops up. 

i. If it looks interesting, take a closer look. Write down any ideas or questions that come to mind. 

ii. Check the Details section for Subject lists that could help you with search terms

3. Asking research questions

a. What are you curious about? 

i. Good to help formulate search terms in the topic searchii. Good to help narrow and refine broad topics
Testing your topicBefore committing, try to do some preliminary research to see if there’s enough support out there for your topic. Check your enthusiasm level. If you’re not interested, the project is going to be a lot more difficult than it needs to be. 
Genres

Choose the genre that best fits your topic, angle, and purpose. 

1. Exposition—Good for subjects you want to explain to your audience or things you want to inform your audience about. 

2. Argument—Good for topics that you can take a stance on or topics that have opposing viewpoints you’d like to explore. 

3. Rhetorical and Literary analysis—Good for topics that involve analyzing and interpreting texts (games, game narratives, character analyses, advertisements, marketing campaigns, etc.)

Essay Sample Content Preview:

The Connection between Game Psychology and Consumer Psychology
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The Connection between Game Psychology and Consumer Psychology
Introduction
Gamification is the process of including gaming mechanisms in non-gaming scenarios to influence customer behavior. Significant corporations (Oracle, eBay, Adobe, Cisco, NBC ) started implementing gamification methods into their ventures. Gamification continues to be an essential element in consumerization. Gamification occurs in a huge number of businesses, including consumer goods, media, healthcare, and retail. It exploits the emotional and linking gaming qualities though might not comprise a complete game. Most importantly, there is a strong connection between business and games such that many businesses use gaming mechanics to influence the consumer behavior.
The Connection between Business and Games
The utilization of game components, mechanics, plans, and designs is currently integrated into many elements of people’s lives, and the business sector is one of these life aspects. Wünderlich et al. (2020) supports this by claiming that “the popularity of gamification has skyrocketed and manifested in growing numbers of gamified application.” As customer engagement and retention challenges arise, businesses are trying to locate a long-term remedy because customer experiences have become increasingly significant and a success determinant in businesses. Gamification, which entails integrating gaming experiences in business, seems to be an effective tactic to increase sales and client loyalty and raise brand recognition. Including the game mechanics allows appropriate client behaviors that encompass more consumer participation, building long-term relationships with the target audiences, and, most importantly, increasing product recognition and acceptance. Engaging customers in a particular business through this game-based strategy is a crucial culture that advances business performance.
Petridis et al. (2014) relate games with business by claiming that modern enterprises frequently face problems like “rapidly evolving marketplaces, shifting labour markets, and the need to reach consumers who are increasingly engaging with a wide range of digital media, both in the workplace and during their leisure time.” Gamification is one unique way to be strategic, attract clients creatively, and in the end, address these problems. To make this increasingly real and practical, an extensive range of skills from staff is unquestionably required to embrace and implement gamification effectively to serve the purpose well. It implies that the staff, primarily those interacting with the gamification, must undergo practical training to allow them at all organizational levels to do the right thing. Moreover, several business-related aspects can be endorsed via games. For example, using game mechanics within the business context can help to increase competitiveness, creativity and innovation, engagement, motivation, collaboration, and satisfaction. Most importantly, findings reveal that the advancement of gamification and its role from the business perspective will continue to rise steadily in the following decades.
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