Strategy Analysis and Industry Setting of Moët Hennessy Louis Vuitton (LVMH)

“Strategy Analysis and Industry Setting” (Qualitative Analysis):
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“Strategy Analysis and Industry Setting” (Qualitative Analysis)
Creating trust for customers requires a firm to build strong ties between its brand and the target audience. Such would also create loyal customers. This is one of the ways through which LVMH creates value for customers. The company has the strongest brands in the market, and its customers appreciate the value of its products. Their products are costlier than most of the brands in the same market, and therefore, they have focused on quality to ensure the strong ties between their brand and customers are sustainable (Liu & Zámborský, 2018). The company also creates value through motivational programs. For instance, they occasionally offer discounts and special offers such as coupons to use in their different stores. LVMH creates value through influencer content. Its products are well-known in the market and widely used by celebrities. These celebrities recommend the products to customers, hence creating value.
One of the critical risk factors that need management is the intense market rivalry. The company operates in a market that has a lot of competition. Therefore, if strategies are not implemented on how to manage the competition, the company’s success in the future might be a huge challenge (Liu & Zámborský, 2018). The firm should also identify opportunities such as rising markets and expansion. Such opportunities would enhance sustainability, thus ensuring the chances of succession. The company should also be quick to respond to customers’ feedback and needs. Such a response would e...