Developing a Mission Statement for Smithfield Custom Furniture

Week 2 Discussion: Smithfield Custom Furniture   
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Week 2 Discussion: Smithfield Custom Furniture   
Mission Statement Requirements
Mission statements appear differently for different organizations. However, some requirements are universal features of mission statements such as succinctness, memorability, uniqueness and, contemporaneity. According to David et al. (2014), mission statements should be inspiring, concise, informative, enduring, clear, and friendly for both clients and employees. They should nurture the emotional bond with the firm Mission statements vary in length, specificity, content, and format. Research findings show that a mission statement is most suitable when it has 100 words in length but should exclude objectives, ratios, percentages, and numbers (David et al., 2014). Effective mission statement requirements should involve nine core components:
1) customers
2) products or services
3) markets,
4) technology,
5) concern for growth, survival, and profitability,
6) philosophy,
7) self-concept
8) concern for public image
9) concern for employees
Thus, a mission statement should focus on what a business organization does, the market or customers it services, and what makes it unique or outstanding.
A Mission Statement for Smithfield Custom Furniture's New Product Line
In developing a mission statement for Smithfield Custom Furniture's New Product Line, the following should be considered:
what the Smithfield Custom Furniture business does: production of furniture
Smithfield Custom Furniture market segments or areas of operation, or who it serves: the 50 states, Germany, France, and England
The mission statement for Smithfield Custom Furniture will be:
We deploy the latest technology to customize exceptionally comfortable furniture with respect to people, resources, and the environment.
The vision statement for Smithfield Custom Furniture's Product Line
Vision for Smithfield custom furniture should replicate purpose. It should also be futuristic where it encapsulates inspiring elements such as comfort, innovation, and luxury. A vision should help brand Smithfield Custom Furniture as a leading international furniture manufacturer dealing in customized, innovative, and modern superior quality furniture products. These aspects guide Smithfield Custom Furniture on what to deliver to its clients. In developing a mission statement, core values such as innovation, creativity, and purpose, which is to produce exceptionally ...