Starting a Project Plan for an Artisan Cafe

Essay Instructions:

Instructions
Starting Your Project Plan
In Unit I, you were required to develop and submit a project idea. Your instructor should have provided you with either the okay to proceed with your idea or some feedback so that you can make changes. Once you have this feedback, you will be able to make any needed modifications to your project idea, and then you may start putting together your project plan.
Also in Unit I, you were provided with an outline for your final project plan. For the assignment in this unit, refer to your unit lesson and required unit resources to begin to draft your project plan, which should include the components listed below.
Project Overview: This section should include a brief background description of the project, including motivation, goals and objectives, success criteria, major project deliverables, and identified constraints.
1.1 Purpose, Scope and Objectives, and Business Case (In these sections, be sure to include how you will measure project success.)
1.1.1 Scope: The project scope may be described in general terms. Include a problem statement, detailed steps in requirements gathering, information gathering, project constraints, alternatives analysis, and business case documentation. Be sure to describe the techniques used to derive the requirements for this project.
1.1.2 Statement of Work (SOW): Include key milestones, resource requirements, risks and concerns, and acceptance criteria.
1.1.3 Business Case: Include the business needs to be satisfied, the feasibility of the project, a description of internal and external forces likely to affect the project, a comparative analysis of the costs and benefits of this project over alternative solutions, and time estimates to return on investment. Identify how the satisfaction of business needs will be determined.
1.2 Project Deliverables: List the major items or project features to be delivered to the client.
1.3 Project Organization: List all project team members, their specific roles, and the project organization hierarchy. Where appropriate, indicate joint responsibilities between the project manager and functional manager. Develop a project team reporting structure.
This assignment should be a minimum of two pages in length, not counting the title page and reference page. Be sure to use proper APA formatting. Citations are not required; however, if outside sources are used, make certain to provide in-text citations and references in APA format.

Essay Sample Content Preview:

Project Plan: Artisan Café
Name
Department, Institution Affiliation
Course Code; Course Name
Instructor's Name
Date
Project Plan: Artisan Café
Project Overview
The project will market Artisan Café, a coffee business located in Ohio without an online presence. At the end of the project, the company will be able to record more sales due to its online presence. The project will be based on a reliable marketing approach conducted by a specialized team with reliable marketing skills. Besides, it will depend on a strategic framework that promotes customer attraction and development. The social media approach is a strategic approach that the project will consider to ensure effective marketing of the products. Besides, the project will be effective whenever the strategic direction aligns with the goals.
1.1. Purpose, Scope, Objectives, and Business Case
1.1.1 Scope
The project scope is necessary since it defines the key activities that guide the project process. The project is based on the key problem of an online presence. Artisan Café lacks an effective marketing strategy. Therefore, the best solution is to design a viable project that can make it reach the customers and increase its sales. Requirements and information gathering will be conducted by intensive project research done secondarily depending on the company's needs. The search process is necessary to ensure the project goals align with the activities such as social media expansion. Besides, the major project constraints for the project may include financial constraints, failure of the social media strategy, and delays. The constraints will be resolved by a reliable strategic plan to ensure effective budgeting and timelines. The key alternative for the project constraints is aligning goals and techniques. The techniques used to derive the project requirements are direct observation and interviews based on the marketing strategies of the Artisan Café. The strategies allowed the marketing team to identify the marketing weaknesses of the company.
Objectives
The project's primary objective is to assist Artisan Café in acquiring more customers by embracing social media marketing and traditional face-to-face marketing. Other objectives are increasing customer engagement, improving customer loyalty, and increasing online activeness. Upon completing the objectives, it would be easy to measure the project's success.
1.1.2. Statement of Work
The work will be completed within two months. All the marketing approaches will have been established by the second month. In the first month, the focus will be on the traditional marketing strategy, while in the second month, the focus will be on social media strategy. Phase 1 of the project will be critical since it will shape the success criteria and determine whether the second phase will be viable or not. The two phases will be allocated the same resources and one month each.
Key milestones
* Creating marketing plan
* Creating bite-sized video sizes
* Repurposing contents
* Branding
* Posting artistic photos
* Posting Instagram reels
* Creating v...

Updated on January 26, 2024

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Starting a Project Plan for an Artisan Cafe

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