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APA
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Management
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Essay
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English (U.S.)
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Topic:

Real-World Project Failure

Essay Instructions:

Instructions
Assess real-world project failure due to poor stakeholder management.
Search the internet to find an example of a project that failed due to poor stakeholder management. (Note: While the reasons for project failure are many, not all failures are linked to stakeholder management deficiencies. Projects with many stakeholders such as highly visible public projects and/or failed product development launches are good examples to begin your search.) Your submission should include the following:
Brief summary of project,
Explanation of why the project is considered to be a failure,
Description of the stakeholder issue linked to the project failure along with your supporting rationale, and
Recommendations for what the project team could have done to avoid the problem.
Submit a minimum one-page document, not counting the title page or the reference list. Your submission should include at least one external source. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

Essay Sample Content Preview:

Real-world project failure
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Real-world project failure
In the 1990s, under COO David Novak, Pepsi sought to revolutionalize the world of sodas by creating a new clear cola known as Crystal Pepsi. The new colorless cola was 100 percent naturally flavored with no caffeine or preservatives and in clear bottles. It was introduced in the market in 1992 and enjoyed a market share of five percent till 1993. It, however, completely flopped in the next two years, leading to its discontinuation in 1995.
According to Reuben Salsa (2020), the brand failed due to its taste. The world had long become accustomed to brown colas, and the invention of Crystal Pepsi, a clear, pure product, went against the market norm. However, it would have been successful if it tasted like the original Pepsi and did not go bad as quickly as it did (Salsa, 2020).
The stakeholder issue that caused Crystal Pepsi to fail was inadequate stakeholder consultation. Pepsi’s COO Novak, the drink’s inventor, stressed on making Crystal have a...
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