Assignment 1. The Primary Focus of Marketing-Level Strategies (Essay Sample)
The Primary Focus of Marketing-Level Strategiessource..
The Primary Focus of Marketing-Level Strategies
Marketing-level strategies are the long-standing, progressive methods of planning whose major objective is to achieve a sustainable competitive advantage (Tollin & Christensen, 2017). The primary focus of marketing-level strategies is to evaluate the business's strategic original state before the design, assessment and choice of market-oriented competitive position. This position contributes to the firm's objectives. Marketing-level strategies pinpoints the functions of marketing as a connection between the institution and its clients.
The Critical Issues they Focus on
Tollin and Christensen (2017) assert that marketing-level strategies focus on three critical issues that question where the firm is currently (Situation analysis). Then where the company is going and the type of business it should engage in (Vision and mission), and how the firm will get there (Strategies and goals). An example of a firm focusing on critical issues would be having strategic planners with high expertise in both research and evaluation to help them deal with these critical issues.
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