Personal Social Media Strategy: Leadership Philosophy and Professional Passion

Step 1: Who are you as a person?
What’s your story? What makes you “You”?
Your background, hobbies, interests?
Key experiences, perspectives, expertise that you have to share?
What are your strengths/weaknesses—and what steps can you take to improve?
Step 2: What is your leadership philosophy?
What is your vision of leadership—what type of leader you aspire to be?
What is your leadership identity—how you would like to be viewed by others?
What is your leadership brand—how will you be uniquely known as a leader?
What is your leadership legacy—what would you like your lasting contribution to be?
Step 3: What is your professional passion?
What is the position you are seeking and what skills do you need to work in this field?
What can you do to work on getting those skills?
What are the main areas of expertise you want others to know you have?
How are you different from other students or other people who have similar goals or skills?
What are 3-5 topics you can focus on to establish yourself as a thought leader in the community, a profession, or on social media?
Step 4: Map out your personal brand
What is your primary goal?(See the table on page 129 or Dutta, 2010)
Examples include, become a thought leader in your field; get into graduate school; work for a specific company; become a famous musician; create a YouTube cooking page; become a social media influencer in the fashion industry; etc. Your options are only limited by your imagination!
Voice: What is the tone you wish to convey?
For example, friendly, serious, humorous, erudite? How will you show this tone to the community?
Messages & Evidence: What are three key messages about Brand YOU that you want to convey to others? And, what evidence do you have to support these messages?
For example, I am passionate about working with others to help them develop their leadership capabilities. I am a certified Leadership for Organizational Performance coach.
Strategies & Tactics: A strategy is a plan for achieving your goal; tactics are steps or tasks you need to complete your strategy.
For example, Strategy: Develop a “college cooking” YouTube series featuring popular musicians on college radio stations. Tactic: Create episode schedule, identify musicians, contact with a request to join my show, shoot episodes, etc.
Platform: What are the social media platforms most relevant to your field?
For example, Twitter is popular among reporters; Instagram among photographers; blogs among writers.
Network: Who are the people you want to connect with online who can mentor, educate, or hypothetically be a part of your community?
Identify 2-3 opinion leaders—using bullet points, list their username, social platform, and a brief explanation as to why you selected each person
Conclude your paper with two or three insights you have gained from completing this assignment.
Hi, this one is related to the "core values" one. and for some part, I have some specific aspects want you to write about. I will be provided in a few minutes.
my background: Asian international student, I like watching drama, listening to music, and fashion and beauty are my dream career areas work.
Key experiences, working in a designer store before as a salesperson. can quickly know what customers want. fast learner, hard-working,
weakness: afraid to speak up with different ideas, communication(shy to speak with strangers, English is my second language, feel afraid to talk with unfamiliar foreigners)
step2:
--vision: I want to be a leader that able to control the whole team and have a stronger connection with my members or employee.
--identity: easy-going, friendly, justice, young but mature, can accept innovation( new things)
step 1:
+background: major in marketing and supply chain management, minor in digital communication
step 4:
1.become a thought leader in your field; get into graduate school; want to work for in LVMH in the future; become a social media influencer in the fashion industry;
https://lifehacker(dot)com/should-i-keep-my-personal-and-professional-identities-c-5898370

writing this paper as a whole, don't need subtitles like step 1, step 2....
If you have any questions please contact me! thank you