TERM PROJECT ( The Event Industry)

Organizing HD Expo Event Student’s Name Institutional Affiliation Organizing HD Expo Event Hospitality Design Exposition & Conference (HD Expo) is one of the leading conference and tradeshows for hospitality designs in the community. The Expo’s core mission is to bring together brand executives, manufacturers, purchasers, architects, and operators for inspiration and exceptional networking. Arguably, hospitality suppliers and manufacturers exhibit HD Expos because of the event’s multi-faceted approach in networking. Notably, they have a perfect platform for presenting their unique products on the show floor. Similarly, exhibitors continue with their conversation to facilitate engaged decision making through networking events. The hospitality conference and expo supports effective marketing efforts through social media platforms, direct mail, and other forms of online advertisements. Arguably, it is one of the essential components of a marketing strategy for the company. Moreover, HD Expo is a perfect opportunity to showcase different products to the influential audience in the hospitality industry. 5 WS Event organizers play a significant role in gathering people for a specific purpose. Organizing events involves different forms of activity planning and preparations. In the case of HD Expo, we shall investigate, research, and plan for setting up the event. Besides, we shall have to undertake a formal planning stage that includes risk assessment for the conference. The planning process involves the identification of the target audience and the execution of modalities (Kim, Lin, & Qiu, 2015). The top executives will have to account for marketing, financing, scheduling, and hiring skilled workers for the event. The event will feature numerous global recognized speakers, who will share their insight on different hospitality related topics. HD Expo will be a perfect opportunity for different exhibitors to launch their products and offerings. Besides, companies in the interior design industry will take it as an opportunity to utilize available resources for their projects (Sornette, 2017). The attendees will have a face to face interaction with operators, brand executives, and hotel owners for table discussions in the exhibition hall. Apparently, the event will be a one-stop shop for building partnerships between different stakeholders, strengthening the existing relationships, and placing elements of hospitality design into current and future projects. The main advantage of attending the event is the fact that attendees will have access to invaluable access to different products, and interact with exclusive speakers. The event will surpass the expectations of the attendees as a platform for brands and designers serving in the hospitality industry. The HD Expo will be a perfect way to bring hospitality industries from different parts of the world under a similar roof. Therefore, it will be an opportunity to promote networking and hospitality skills among youths. The attendees will sample different products and learn on the numerous benefits of running hospitality enterprises (Getz & Page, 2016). Most organizations will have a chance to increase awareness of their brands among different stakeholders. Accordingly, buyers...