Macy's is Betting Even Bigger on Smaller Stores

STEPS:
1. Read through the article, Macy's Is Betting Even Bigger on Smaller Stores by Kate King
2. Respond to the questions below in an essay format (no bullet points). You can number your responses. Make sure and answer each question with full sentences. In addition to the article, include a minimum of one other reference that supports your responses to the question.
3. All written assignments should be in Microsoft Word, typed in a minimum of 12 point font, double spaced and in narrative format unless otherwise stated.
For this written assignment, follow APA (American Psychological Association) guidelines for style. To identify academic integrity issues, all assignments are submitted via Safe Assign in Blackboard. It is the student’s responsibility to view their Safe Assign report. Students are not allowed to submit their assignments via email.
If you quote, paraphrase or summarize information from the article, it must be cited both in text and end references. Use outside research to support your perspective, position and responses to the questions.
SUMMARY: Macy’s Inc. is accelerating its rollout of smaller department stores, betting that it can attract more shoppers with fewer products and more digital services at stores closer to where customers run their daily errands.
QUESTIONS:
1. Describe what a 'Market by Macy's' store is like and how it's different from a traditional Macy's store.
2. In what type of locations are Market by Macy's stores located? Why?
3. Describe some of the primary features and benefits (to shoppers) that a Market by Macy's store offers.
4. Why does Brandon Isner from CBRE Group describe open-air shopping centers as the 'backbone of retail over the last five to 10 years"?
5. Besides Macy's and other department stores, are there any other retailers you would suggest who should consider smaller-footprint stores? Explain.