Sign In
Not register? Register Now!
Essay Available:
Pages:
12 pages/≈3300 words
Sources:
Check Instructions
Style:
APA
Subject:
Management
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 51.84
Topic:

The Importance of Marketing in the U.S. Aviation Industry

Essay Instructions:

1. This course also requires each student to submit a five to ten (5-10)-page, single spaced, termpaper on the subject of one of the textbook chapters, and write in detail about that topic.1.Select one chapter in the textbook.
2.Then, find at least five to ten more scholarly references on the topic of your selected chapter.
3.Please submit three (3) paper topic choices during the third week of the course.
4.Write an outline to show what issues and sub-topics you will discuss and show which of your references will apply to which issue or sub-topic.
5.Note that you may need to submit an outline more than once.
6.Kindly submit a draft version of the paper for revision and extra help. You may submit up to three versions of the draft paper. Ensure that you incorporate the topic and outline that was approved by your instructor. Also, ensure that you address or incorporate the feedback and comments of your instructor from the Three Topics proposal into your draft and final papers.
7.Finally, write a term paper on the subject of five to ten (5-10), single spaced pages.
8.Your paper should identify: a. Overview or background of your subject b. Current aviation-related events or issues with your subject c. Current aviation-related activities on your subject d. Your recommendations (i.e. your position) to the aviation industry on the subject you selected. Note that your opinions are only to be included in the recommendations section at the end of the paper.
9.The term paper should include a cover page, a table of contents, an abstract, at least five to ten (5-10), single spaced pages of content, and a bibliography. You should provide a reasoned, critical and thoughtful discussion, backed by appropriate references to your research.
10.You must follow the American Psychological Association (APA) format for citing your references in the body of your paper as well as in the bibliography at the end.
11.Please use the resources of the Writing and Math Center and Academic Success Center to ensure that your term paper is well-written, edited and that references are cited correctly.
12.Ensure the originality of your work by using your own words, citing your references properly in APA format and using the Turnitin software.

Essay Sample Content Preview:

The Importance of Marketing in the U.S. Aviation Industry
Name
Institutional Affiliation
Table of Contents TOC \o "1-3" \h \z \u HYPERLINK \l "_Toc70355976" 1.0Introduction PAGEREF _Toc70355976 \h 3 HYPERLINK \l "_Toc70355977" 2.0Development of the Marketing Concept PAGEREF _Toc70355977 \h 3 HYPERLINK \l "_Toc70355978" 3.0Marketing Mix in Aviation Industry PAGEREF _Toc70355978 \h 4 HYPERLINK \l "_Toc70355979" 3.1 Product PAGEREF _Toc70355979 \h 4 HYPERLINK \l "_Toc70355980" 3.2 Price PAGEREF _Toc70355980 \h 4 HYPERLINK \l "_Toc70355981" 3.3. Promotion PAGEREF _Toc70355981 \h 4 HYPERLINK \l "_Toc70355982" 3.4 Place PAGEREF _Toc70355982 \h 5 HYPERLINK \l "_Toc70355983" 4.0Consumer-Oriented Marketing Concept PAGEREF _Toc70355983 \h 5 HYPERLINK \l "_Toc70355984" 5.0Marketing Strategies and Trends PAGEREF _Toc70355984 \h 6 HYPERLINK \l "_Toc70355985" 5.1 Direct marketing PAGEREF _Toc70355985 \h 6 HYPERLINK \l "_Toc70355986" 5.2 Travel agents PAGEREF _Toc70355986 \h 6 HYPERLINK \l "_Toc70355987" 5.3 Computerized reservation systems (CRSs) PAGEREF _Toc70355987 \h 7 HYPERLINK \l "_Toc70355988" 5.4 Business-class services PAGEREF _Toc70355988 \h 7 HYPERLINK \l "_Toc70355989" 5.5 Frequent-flier programs PAGEREF _Toc70355989 \h 7 HYPERLINK \l "_Toc70355990" 5.6 Hub-and-spoke services PAGEREF _Toc70355990 \h 7 HYPERLINK \l "_Toc70355991" 5.7 Code sharing PAGEREF _Toc70355991 \h 8 HYPERLINK \l "_Toc70355992" 5.8 Sales promotion and adverting PAGEREF _Toc70355992 \h 8 HYPERLINK \l "_Toc70355993" 6.0Future Outlook in Airline Marketing PAGEREF _Toc70355993 \h 8 HYPERLINK \l "_Toc70355994" References PAGEREF _Toc70355994 \h 10
The Importance of Marketing in the U.S. Aviation Industry
1 Introduction
Marketing as one of the broadest areas of airline business activities involves directing the flow of services offered by different carriers to their clients to satisfy the needs of customers and achieve set goals. More than half of all employees working in major or national carriers are constantly engaged in marketing campaigns (Wensveen, 2016). Air transport service involves different staff members, including ticket and customer service agents, reservation personnel, flight attendants, baggage handlers, passengers and cargo sales representatives, catering service representatives, and market research analysts. Since marketing is more than mere selling of aviation products, a plethora of business activities such as research and analysis, forecasting, pricing, product development, advertisement, and promotion are integrated into meeting the needs of the airline transport industry. It is important to note, however, that marketing strategies that a firm adopts have to be customer-oriented, and the main objective of marketing campaigns is to facilitate competition, gain adequate market share, and above all, achieve the highest return on investment (ROI). Successful airline companies need to be customer-oriented because firms should create products and services meeting the needs of new and existing customers. The creation of such products meeting customer's needs requires market research. Marketing has become a stimulus to the introduction of innovative products in the market and research and investment. According to Wensveen (2016), in the twen...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

You Might Also Like Other Topics Related to world war 2: