Global Business Plan for PG&E

Global Business Plan for PG&E Author’s Name Institutional Affiliation Global Business Plan for PG&E 1 Description of Business Pacific Gas and Electric Company (PG&E) initiated its operations in 1905 in California and considered as the largest natural gas and electric energy provider in the US. PG&E employs over 24,000 employees and covers 70,000 square-mile area in central and Northern California with its services. The company lies in the energy sector that generates and supplies electricity and natural gas to residential and commercial sectors. Hence, the company involves in the B2C and B2B business (PG&E, 2019). The company follows the decoupling model to earn money, which largely depends on the profit from utilities (PG&E Company, 2019). After a successful response in the US, PG&E wants to expand its operations into the UK market. 2 Description of Industry PG&E selects the UK market to launch its operations and expand its energy supply in the UK market by collaborating with small energy suppliers to increase its market share. According to the research of Energy UK (2019), it demonstrates that the UK is the most attractive market among energy retailers because of the increasing demand for independent energy suppliers. The biggest advantage to supply in the UK is that the nation has a private company supply for electricity and natural gas. Therefore, it is a highly competitive market for PG&E to grow their excessively. 3 Technological Plan By overviewing the market of UK energy utilities, it analysis that decreasing cost of energy through battery storage, electric vehicles, innovation and micro-grid networks advances the opportunity for energy retailers in the company to take advantage by disrupting technologies (Smart Energy International, 2018). Therefore, PG&E focuses on technology priority maps for enhancing resource efficiency and cost-cutting. Other than that, the company develops technological partnership and studies consumer market demands to manage program designs and diversified changes in the energy sector of UK (PG&E, 2018). In this way, PG&E stable its position in the UK’s market. 4 Marketing Plan By considering the marketing plan, PG&E segmented the UK’s market into businesses like manufacturing, chemical, petroleum, food processing and minerals to target each segment appropriately (PG&E, 2018). For a global business plan, the marketing mix for PG&E in the UK highlights that it supplies electricity and natural gas as the primary product in the UK because of its high recognition in the US that helps the company to target more customers. Further, PG&E considers community advertisements like TV commercials; sponsors; press releases and broad advertisements like CSR activities for environmental safety as its promotional strategy. In the case of pricing, the company adopts the Time of Use (ToU) pricing to penetrate in the market (PG&E, 2018). With this strategy, PG&E can reach to millions of profit in the coming 5 years. 5 Financial Plan According to financial analysis, it demonstrates that PG&E will succeed in three years after implementing the global business plan. Following are Pro-forma balance sheet, income statement, breakev...